Marketing Campaign Automation Manager

McGraw Hill LLC.•Chicago, IL

1d•Remote

About The Position

McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Campaign Automation Manager. The Marketing Campaign Automation Manager helps McGraw Hill Higher Education execute scalable, high-quality customer communications across marketing automation platforms. This role reports to the Director of Marketing Operations and is a key contributor to campaign execution, platform governance, process standardization, and customer engagement across the sales cycle.

Requirements

Bachelor's degree in Marketing, Computer Science, or a related field required.
Minimum four years of experience in marketing automation, including building, testing, launching, and optimizing email campaigns.
Minimum two years of project management experience.

Nice To Haves

Experience with Marketo, Braze, Gainsight, and Salesforce preferred.

Responsibilities

Build and implement Higher Education email campaigns by partnering with Marketing Operations Managers to execute campaigns from planning through deployment.
Develop and maintain campaign project management plans and stakeholder send calendars to coordinate priorities, timelines, and campaign delivery.
Collaborate with Marketing Operations Engineers to automate campaign build and send processes through platform APIs, improving efficiency and scalability.
Serve as the primary Higher Education platform administrator for marketing automation platforms, including Drift, ensuring platform functionality and operational support.
Serve as the marketing automation platforms expert by establishing, documenting, and socializing governance processes for platform selection and utilization.
Partner with data engineers to standardize campaign execution across marketing automation platforms and create consistent, scalable processes.
Document platform functionality and build solutions across marketing automation platforms to maintain key capabilities and support ongoing business needs.
Lead the evaluation of AI toolsets within marketing automation platforms, identifying practical use cases and adoption opportunities.
Develop and implement AI adoption strategies to streamline campaign implementation and improve operational efficiency.
Collaborate with the broader Marketing Operations team to identify and resolve data and process gaps that enable AI-enhanced workflows and continuous improvement.