Marketing Automation Campaign Delivery Manager, Salesforce Marketing Cloud

TD Bank•Mount Laurel, NJ

2d•Onsite

About The Position

The Marketing Automation & Campaign Delivery team is responsible for the execution, optimization, and governance of customer marketing campaigns across digital channels. The team partners closely with Marketing Strategy, Analytics, Creative, Data, and Technology teams to deliver personalized customer communications at scale. This role is focused on Salesforce Marketing Cloud campaign delivery and marketing automation, including audience activation, journey orchestration, personalization, testing, quality assurance, and campaign optimization. The successful candidate will help drive operational excellence while supporting the delivery of targeted customer experiences across email and other emerging digital channels. The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.

Requirements

Undergraduate degree and/or equivalent relevant experience.
3+ years of Salesforce experience or similar marketing automation experience.
Solid understanding of marketing campaign concepts and best practices
Ability to analyze and interpret marketing data to provide optimization insights
Proficient understanding of data structures and relational data.
Ability to work successfully as a member of a team and independently
Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Nice To Haves

SFMC Administrator Certification
SFMC Email Specialist Certification
Familiarity with Salesforce CRM and its integration with Marketing Cloud
Certified Marketing Cloud Email Specialist
Experience with Salesforce Marketing Cloud Journey Builder, Email Studio, Content Builder, and Automation Studio
Experience building and supporting complex automated customer journeys
Working knowledge of SQL and relational data concepts
Experience with audience segmentation, personalization, and dynamic content
Familiarity with Salesforce Data Cloud and CRM integrations
Understanding of campaign QA, testing methodologies, and deployment best practices
Knowledge of email deliverability fundamentals, including sender reputation and compliance requirements
Experience working in Agile and cross-functional marketing environments
Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
Experience supporting multi-channel campaigns (email, SMS, mobile push, and digital channels) preferred

Responsibilities

Leads the configuration of assigned campaign configuration and journey build
Develops and configures sender/e-mail profile configuration
Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals
Structures Journey decision splits
Develops and configures Journey updates/modifications and version control of active campaigns
Develops and configures dynamic content, including Personalization requirements
Develops and configures messaging/activities across channels and associate defined sender/delivery profile
Performs on-going QA & platform health checklist tasks
Participates in campaign optimization sessions and support analysis of campaign performance
Configures A/B tests and present the results for marketing campaigns
Configures and measures campaign optimizations
Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices
Partners with creative teams and build reusable content blocks
Leads the configuration of Personalization requirements
Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives
Utilizes strong project management skills to drive initiatives from conception to completion within established timelines
Creates integrated marketing campaigns that meet business and marketing strategies and objectives
Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
Analyzes past results and makes recommendations to maximize return on investment
Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
Tells our Story – effectively communicates the results and sells the value of marketing
Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
Navigates through roadblocks by engaging key stakeholders/sponsors
Leads multi-functional teams through the project
Tracks and manages budget against plan, meeting all financial reporting requirements
Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
Uses data combined with judgement and intuition to make recommendations and drive action
Utilizes data to tell our story and make recommendations that are simple and concise
Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
Prioritizes and manages own workload to meet service level requirements for service and productivity
Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally