Sr Marketing Campaign Manager

HiBob•,

6d•$139,500 - $179,000•Remote

About The Position

The Senior Marketing Campaign Manager is responsible for shaping and executing integrated marketing campaigns and content that build awareness of HiBob’s value proposition and drive measurable pipeline in the AMERs region. This role maximizes global campaigns locally, creates regionally relevant campaigns and content, and partners closely with Sales/BDR and cross-functional marketing teams to convert leads through the full buyer journey. Due to the needs of the business and the teams this role supports, candidates must reside within the Eastern Time Zone (ET).

Requirements

Proven senior campaign/marketing manager (10+ years), with deep expertise in B2B SaaS marketing and a track record of driving revenue impact through regional marketing.
Demonstrated success executing marketing strategies for up-market segments.
Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
Ability to thrive in a fast-paced, dynamic environment, quickly adapting to changing priorities and market conditions.
Strong organizational skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Ability to map and execute full-funnel campaigns (Demand Generation) and translate strategy into on-the-ground execution in AMERs.
Strong copywriting/editing skills with experience adapting and localizing content for regional audiences while staying aligned to global messaging and brand guidelines.
Comfortable using performance data to make decisions, optimize campaigns and communicate insights and impact to stakeholders.
Proven ability to manage cross-functional deliverables, timelines and dependencies end-to-end in a fast-paced environment.
Strong understanding of B2B SaaS buyer journeys and complex sales cycles. Able to connect marketing activities to pipeline and revenue outcomes.
Compelling communicator who can present plans, learnings and results to diverse stakeholders.
Candidates must reside within the Eastern Time Zone (ET).

Responsibilities

Lead the planning and execution of the AMERs campaign calendar to increase market share, build brand awareness and hit pipeline generation targets.
Localize global thematic campaigns for local market needs, identifying required regionalization and local channel activation.
Use market intelligence and buyer insights (in partnership with Product Marketing) to shape campaign messaging, segmentation and ABM motions.
Feed AMERs insights and intel into the creation of global campaigns and identify areas for regionalization to execute locally - ensuring pipeline forecasts, objectives and promotional activities are aligned for regional implementation.
Independently manage campaign projects end-to-end, maintaining structure, timelines, and cross-functional alignment. Proactively identify potential risks or blockers and adjust plans to keep campaigns on track and deliverables on time.
Develop campaign resources for local initiatives, including timelines, decks, one-pagers, Slack channels, and Asana projects, to ensure stakeholders know where to access information and ask question.
Partner with the BDR and Sales leaders to design and execute the campaign follow-up plan upon launch. Take ownership of monitoring performance and proactively optimize follow-up activities to improve conversion rates.
Independently deliver timely and precise campaign updates to broader marketing and GTM teams via Slack, GTM meetings and reporting.
Independently create and refine short-form copy aligned to global messaging and brand guidelines. Optimize content for local channels to increase engagement and relevance.
Review global content and provide regional feedback from a AMERs perspective, ensuring local nuances and audience needs are represented and incorporated.
Collaborate with design, digital teams, and external partners to produce high-impact regional content and campaign assets.
Create and communicate clear expectations for each stakeholder’s role and responsibilities within campaigns. Maintain open communication to ensure alignment and accountability throughout delivery.
Proactively identify and address challenges related to stakeholder deliverables or misalignment with campaign objectives. Escalate risks early, provide solutions, and ensure expectations are consistently met.
Work closely with Sales, Business Development, and the BDR leader to ensure marketing strategies are effectively communicated and integrated across the buyer journey.
Define campaign goals and measurement mechanisms. Prepare marketing activity reports using leading indicators (impressions, registrations, ICP fit, open rates, cost per lead, MQAs. SQAs, etc.) and lagging indicators (pipeline impact, ROI, conversion, CW). Provide narrative insights to interpret results.
Ensure marketing activities drive both short- and long-term business goals by identifying and implementing process, content and funnel improvements. Proactively share insights to optimize performance.
Measure, quantify and report on AMERs campaign performance to inform ongoing planning and investment decisions.
Independently lead the identification and development of customer case studies, managing content creation and promotional activities to maximize visibility and impact.
Partner with Customer Marketing and Account Management to design and execute targeted expansion campaigns aligned to regional business objectives. Track performance and share insights.
Build and maintain strong relationships with key internal partners and AMERs industry influencers and communities.
Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide market intelligence insights for the region.

Benefits

Equity in a global, high-growth HR tech SaaS leader
401(k) with a 3% company match effective the month following your start date
$2,500 employee referral bonus
Medical, dental, and vision coverage from day one
$1,920 annual wellness stipend to support your physical and mental wellbeing
Annual Headspace membership and expanded wellness benefits
Hybrid working model for Bobbers in the NY metro area
Temporary work from anywhere for up to 2 months per year (after 6 months)
Generous paid time off and company holidays to rest, recharge, and enjoy
Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Your birthday off — plus a special gift from us
Home office allowance to set up your ideal workspace
Two paid Social Impact days each year to give back to causes you care about
Frequent team and company social events, both in-person and virtual