Marketing Automation Manager

First Orion•North Little Rock, AR

4d•Hybrid

About The Position

First Orion is looking for a Marketing Automation Manager to own the systems that power our marketing. Reporting to the Head of Marketing, you'll be the operator and architect of our marketing technology stack — the person who makes HubSpot, Salesforce, GA4, Databricks, Google AdWords, and Webflow work together, and who turns the campaigns our content and creative teams design into reliable, automated, well-targeted programs. This is a hands-on technical role. You won't be writing copy or designing creative — that's handled by our content and creative teams. Instead, you'll build the workflows, configure the triggers, manage the data and segmentation, protect deliverability, and make sure every campaign is executed flawlessly across the customer lifecycle. You're the person who pushes these tools to their limits, builds the integrations, finds the workarounds, and figures out what's possible before anyone else asks. You'll also be the central operational resource for any team that needs to reach our customers through our automated channels — email, RCS and outbound BDR teams — coordinating requests from Marketing, Support, and Product so every send is correctly built, targeted, timed, and compliant with consent and contact rules.

Requirements

4–6 years of experience in marketing operations, marketing automation, or a martech-focused role
Deep, hands-on expertise with HubSpot Marketing Hub — you can build complex workflows, manage custom properties, configure lead scoring and lead management, and troubleshoot integration issues without hand-holding
Experience with Salesforce CRM and managing the HubSpot–Salesforce integration (data sync, field mapping, conflict resolution)
Experience with API integrations, webhook configurations, or middleware tools
Willingness to work within company policy — scoping and rolling out any new integration or tool through First Orion's internal implementation process, partnering with IT/Security rather than working around it
Working knowledge of Webflow or a similar CMS platform
Comfort with HTML/CSS for email-template QA and troubleshooting rendering issues
A solid understanding of email deliverability, segmentation, and list hygiene
Experience designing lead-scoring and lead-management models, and mapping behavioral events from websites and portals into lifecycle stages, routing, and automation
Hands-on experience with SMS (and ideally RCS) marketing — how the channels work, how they're provisioned, and when to use each
Working knowledge of the rules governing outbound contact and consent — e.g. CAN-SPAM, TCPA, CASL, and privacy regulations like GDPR/CCPA — and how to build opt-in/opt-out and suppression logic into automation
A hacker mentality — you get energy from solving complex technical marketing problems with creative, scrappy solutions
Strong organizational and project-management skills, with the ability to balance competing priorities across multiple teams
Self-directed work style — you identify what needs to be done and do it without waiting to be asked

Nice To Haves

HubSpot certifications (Marketing Software, Marketing Hub Implementation, etc.)
Familiarity with GA4 and with data platforms like Databricks or SQL (enough to partner well with analytics)
Experience with SMS/RCS platforms or CPaaS providers (e.g., Twilio) and 10DLC / carrier registration
Familiarity with messaging-compliance frameworks (TCPA, CTIA, CASL) and consent-management tooling
Background in B2B, SaaS, or telecom/technology industries
Experience with A/B testing frameworks and conversion-rate optimization
Exposure to programmatic or account-based marketing strategies

Responsibilities

Design and build sophisticated automation in HubSpot: lead-scoring and lead-management models, lifecycle-stage progressions, behavioral triggers, nurture sequences, and internal notification flows.
Own how leads are scored, qualified, routed, and handed to Sales, and keep that logic tuned as the funnel evolves.
Map and instrument the customer lifecycle end to end and turn the events that fire across our websites and customer portals — form submissions, sign-ups, portal logins, product and feature usage, key page views — into automation that responds.
Manage and optimize integrations between HubSpot, Salesforce, Webflow, GA4, and Databricks — building and maintaining connections with APIs and webhooks.
Proactively identify new tools, API connections, and creative workarounds that improve efficiency and unlock new capabilities.
Build, configure, and deploy email and campaign assets end to end: setting up behavioral triggers, configuring A/B tests, managing segmentation and list hygiene, and continuously improving deliverability and performance.
Build and operate RCS programs, understanding how each channel works and where it's strongest, particularly RCS for richer, branded, interactive experiences.
Manage the technical setup, integrations, deliverability, and consent for email, SMS, and RCS channels.
Own the rules that govern who we can contact, on which channel, and when, including managing consent and subscription status, honoring opt-outs and preference settings, and keeping automated outreach aligned with regulations.
Build compliance into the workflows themselves — suppression logic, frequency caps, quiet hours, and consent checks.
Keep data flowing cleanly across the stack: managing field mapping, sync rules, and conflict resolution between HubSpot and Salesforce, and ensuring the tracking and tagging that downstream analytics depend on is correctly in place.
Serve as the operational owner for any team at First Orion that needs to communicate with the customer base through our automated channels, ensuring communications are correctly built, properly targeted, and strategically timed.