Marketing Automation Lead

Medcan • Toronto, ON

1d • Onsite

About The Position

Medcan is seeking a versatile Marketing Automation Lead with experience leveraging the Salesforce Marketing Cloud ecosystem to own the tech delivery strategy and execution of dynamic and engaging email campaigns, robust marketing journeys and automated messages (email, SMS, push notifications) to reach clients and prospects with the right message, at the right time. Reporting to the Director of Go-to-Market, you’ll manage the intake, requirements gathering, documentation, strategy of development and delivery of MarTech initiatives. This role is accountable for the day-to-day marketing automation management & execution, while also defining how we engage clients across the lifecycle and building the journeys that deliver business outcomes. It combines lifecycle strategy, CRM architecture, and hands-on campaign execution to drive measurable improvements in conversion, engagement, and retention. You’re a proactive self-starter who clarifies requirements early, anticipates challenges, and applies creative problem-solving. Organized and confident, you can prioritize and manage multiple projects while using insights to make data-driven decisions. Collaboration is key—you’ll work closely with stakeholders across Marketing, Growth and Digital Transformation to support business objectives. Your expertise spans a broad range of marketing and AI technologies, enabling you to sit at the intersection between marketing, technology to actively recommend solutions that leverage emerging technologies and drive efficiency. Adaptable and curious, you thrive in ambiguity, take initiative, and bring a proactive mindset to everything you do.

Requirements

• Highly organized, with a strong understanding of end-to-end project accountabilities, managing timelines with meticulous record-keeping.
• Intuitive, asking great questions and quickly uncovering pain points and channel conflict.
• Self-starter, thinking several steps ahead, anticipating potential outcomes, and making things happen with limited direction.
• Pragmatic, focusing on data-driven business and revenue impact.
• Highly proactive, curious about the results of all marketing efforts, driven to capture and communicate results and key learnings.
• Takes pride in being an individual contributor with a high sense of ownership and bias to execution.
• Full of positive energy and unstoppable in the face of obstacles, a resourceful problem-solver.
• Excellent written and verbal communication, taking pride in translating business requirements into practical solutions while being accurate, clear, and concise.
• Highly collaborative, combining a strategic mindset with a hands-on approach.
• Applies critical thinking that is solution-focused to overcome challenges and problems.
• 5-8+ years’ experience with Salesforce Marketing Cloud or similar marketing automation, CRM, or Lifecycle Marketing tools
• Proven ability to own both technical strategy and hands-on execution within automation platforms
• Experience with AI tools/agents
• Significant depth of knowledge and proven experience in marketing and multi-channel communications across the Salesforce ecosystem including Journey Builder (intermediate to advanced) and AI/agents
• Strong data segmentation and management (SQL preferred)
• CRM integration experience (Salesforce preferred)
• Ability to work collaboratively with cross-functional teams and external partners, able to partner and influence to drive projects to completion.
• Experience in HTML, CSS, Ampscript and other related technologies to support personalization, integration and dynamic campaigns are considered a strong asset

Responsibilities

• Partner with cross-functional teams to translate business priorities into automated journey frameworks, triggers, and sequencing logic
• Establish segmentation and personalization strategies across B2C and B2B audiences and work with Salesforce development teams to understand and define the data that will power these strategies
• Identify and prioritize lifecycle opportunities tied to conversion and lifetime value
• Work closely with Marketing & Growth teams to monitor lead management and conversion workflows via automated reporting and action items
• Identify opportunities to integrate marketing journeys within the digital ecosystem including our website, myMedcan (secure client portal) and client experience
• Build and deploy multi-channel automated campaigns (email, SMS, push) in Salesforce Marketing Cloud
• Configure journeys using Journey Builder, Automation Studio, and audience segmentation
• Develop and execute trigger-based messaging based on lifecycle events and behavioural signals
• Own end-to-end QA, testing, and deployment of CRM communications
• Leverage emerging technologies and best practices to optimize campaign performance
• Establish benchmarks for campaign performance, create and own dashboards that measure lifecycle KPIs: conversion, engagement, retention, and funnel progression
• Analyze campaign performance and identify optimization opportunities
• Execute A/B testing and iterative improvements to improve outcomes
• Translate insights into both strategy updates and execution changes
• Own the day-to-day operation of Salesforce Marketing Cloud including data hygiene, system updates, monitoring, troubleshooting, compliance and best practices for optimal performance
• Build and maintain audience segmentation using CRM data and SQL
• Ensure data quality, consent compliance (CASL), and database hygiene
• Manage integrations with Salesforce ecosystems (Sales, Service, Health Cloud)
• Develop and implement a robust roadmap of Salesforce Marketing Cloud ensuring that we are maximizing our investment in the platform and leveraging relevant features
• Proactively advise on Salesforce best practices, including journey orchestration, data model design, automation, and performance optimization to improve campaign effectiveness and efficiency
• Write and maintain clear technical and business blueprint documentation for all projects
• Thoroughly troubleshoot reported issues through regular monitoring and liaise with internal stakeholders on client-reported issues (ie: clients who report they did not receive appointment reminders)
• Manage external partners including Salesforce account management team, and/or SFMC agency partners and consultants where required
• Ensure quality, timelines, and performance of agency-delivered work
• Reduce dependency on external support by strengthening internal capability

Benefits

• Diversity, Equity and Accessibility: Medcan is dedicated to equity, diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. If contacted for an opportunity, please advise your Talent Acquisition contact should you require accommodation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed