Marketing Associate

AIPAC•New York, NY

76d•$60,500 - $72,000•Hybrid

About The Position

AIPAC is seeking a Marketing Associate to manage event marketing in the Northeast Region. This role involves developing marketing materials, distributing them using Salesforce Marketing Cloud and Outreach.io, and personalizing content with advanced Salesforce Marketing Cloud knowledge. The associate will also create audience-specific content, leverage AI tools for content creation, and ensure clear communication with internal stakeholders. The position requires attending and staffing events as needed, along with other assigned duties.

Requirements

1-3 years of relevant experience working on corporate, non-profit or political events.
Experience working with digital marketing, sales enablement and design platforms like Salesforce Marketing Cloud, Outreach.io, and InDesign required.
Experience with email design and creating and sending mass email campaigns.
Knowledge of email design best practices.
Maintain full competency in Microsoft Office Suite and be able and willing to train and master other intricate database and computer applications.
Ability to interact with vendors professionally, while holding them accountable for the proper work product, services, or equipment for which they have been engaged.
Possesses strong verbal and written communication skills.
Establishes and maintains close working relationships with colleagues.
Comprehend the overall objective / mission of the event and tailor their work to accomplish that goal.
Have a basic understanding of AIPAC’s mission and the issues affecting the U.S.-Israel relationship.
Comfort working in the pro-Israel political environment required.
Bachelor's degree or commensurate experience

Nice To Haves

Experience with Google Analytics or similar email and web metric reporting preferred.

Responsibilities

Develop print and electronic event marketing materials for local events and interfaces with internal and external designers as needed.
Use the Salesforce Marketing Cloud system and the Outreach.io sales enablement system to generate invitation lists and distribute event marketing materials to event stakeholders.
Use advanced knowledge of Salesforce Marketing Cloud to meet business needs for dynamic personalization, including use of ampscript, creation and deployment of dynamic content blocks, and A/B testing.
Evaluate marketing efforts in a statistically significant manner to assess effectiveness and inform future strategies.
Keep organized records of marketing metrics and results of past campaigns.
Create differentiated marketing content by audience or segment.
Experience using AI tools (e.g., ChatGPT, Perplexity, or similar platforms) to support marketing and event-related content creation, including drafting email campaigns, audience segmentation strategies, and promotional messaging, with the ability to iteratively refine prompts for improved results.
Assist in drafting marketing language, remarks, interview questions and assists with brainstorming content ideas for events.
Ensure various internal stakeholders have a clear understanding of expectations, deliverables, dependencies, risks and progress towards achieving milestones.
Attend and staff various events, as needed.
Other duties as assigned.