Marketing Associate
About The Position
The Marketing Associate manages and serves as the subject matter expert for the Fisher College of Business annual giving program. Under the direction of the Senior Director of Stewardship and Operations, the role develops and executes an omni-channel annual giving strategy and partners with development and Marketing and Communication teams to align fundraising priorities and college brand. The position analyzes alumni and friends giving data for gifts under $100,000 to identify trends and opportunities, incorporates analysis into annual giving strategy, and interprets, presents, and applies data to inform decisions. It uses advanced queries in The Advancement System (TAS) to generate data lists for newsletters, email communications, solicitations, events, rankings, and other Advancement needs. The associate also collaborates with central annual giving and Advancement reporting colleagues to design and build reporting tools. The role tracks communication effectiveness and creates and designs dynamic content to engage new donors, participates in cross-institutional teams and projects, and performs other related duties as assigned. Some evening and weekend work and occasional travel may be required.
Requirements
- Bachelor's degree or a combination of education and equivalent experience.
- Two years of experience in annual giving or a philanthropic environment with data analysis, or equivalent experience.
- Highly organized and detail-oriented.
- Proficiency with the MS Office Suite.
- General understanding of reporting software such as Tableau.
- Experience using a complex customer relationship database.
- Strong customer service orientation and demonstrated ability to work with diverse populations.
- Ability to work in a collaborative, team-oriented environment and build collaborative relationships.
Nice To Haves
- Four years of experience in fundraising, donor relations, or a related area.
- Experience working in a higher education setting.
- Experience writing and designing philanthropic collateral.
Responsibilities
- Manage the Fisher College of Business annual giving program and develop and execute its omni-channel annual giving strategy.
- Partner with development and Marketing and Communication teams to align annual giving efforts with fundraising priorities and the college brand.
- Analyze and track communication effectiveness and create and design dynamic content to engage new donors.
- Analyze alumni and friends giving data for gifts under $100,000 to identify trends and opportunities, and incorporate findings into annual giving strategy.
- Use advanced queries in The Advancement System (TAS) to produce data lists for newsletters, email communications, solicitations, events, rankings, and other Advancement needs.
- Collaborate with central annual giving and Advancement reporting colleagues to design and build new reporting tools.
- Participate in teams and projects and identify opportunities for cross-institution alignment and engagement.
- Perform other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
