Marketing Associate

The Marketing Associate will be responsible for supporting the day-to-day operations of the Marketing team at African Leadership Academy. This includes creating and managing content across social media channels, drafting external communications such as newsletters, and collaborating with the Director of Marketing and Communications to meet the marketing needs of all departments within the organization. The role will also involve measuring the effectiveness of the social media strategy, designing social media ads, managing social media accounts, and creating monthly performance reports. Additionally, the Marketing Associate will assist in creating and editing written, video, and photo content, as well as providing marketing administrative support to various departments.

• Social media content creation, posting, and channel management
• Implementing social media strategy to increase online presence and improve marketing and recruitment efforts
• Collaborating with the Director of Marketing and Communications to plan monthly social media calendar for all channels
• Capturing content on-campus (events and everyday student life) for sharing on social channels, writing clear and concise captions
• Using data to measure the effectiveness of the social media strategy
• Designing social media ads for the 2 Year Diploma Program and ALA's Global Scholars Program
• Managing all ALA's social media accounts, responding to messages, comments, and mentions, and community inbox management
• Creating monthly social media reports on performance and targets
• Managing a student media team that supports content creation (social media posts, photography, videography, etc)
• Assisting in creating and editing written, video, and photo content
• Drafting stories for the website, newsletter, annual report, and outreach campaigns
• Sourcing images for each campaign, designing email templates, managing mailing lists
• Updating the website to ensure it is up-to-date
• Supporting departments across the Academy to ensure they have the collateral needed to engage with external stakeholders
• Coordinating and engaging with departments across the organization

• Detail-oriented
• Experience in social media content creation and management
• Ability to collaborate with the Director of Marketing and Communications
• Proficiency in designing social media ads
• Knowledge of data analysis to measure the effectiveness of social media strategy
• Ability to manage social media accounts and respond to messages, comments, and mentions
• Experience in creating monthly social media reports
• Ability to manage a student media team for content creation
• Strong writing, video editing, and photo editing skills
• Ability to draft stories for various platforms
• Proficiency in sourcing images and designing email templates
• Experience in website management and updating
• Ability to support departments in engaging with external stakeholders
• Strong coordination and communication skills

• Support departments across the Academy to ensure they have the collateral needed to engage with external stakeholders.
• Coordinate and engage with departments across the organization, and ensure that their events and activities have appropriate marketing support.
• Work closely with external service providers who support the Academy’s marketing needs, such as designers, videographers, ad strategists, and more.
• Manage the ALA media archives, ensuring photos are correctly labeled and stored on Box (ALA’s chosen cloud storage solution).
• Minimum of Bachelor’s degree
• At least two years of experience working in a social media, writing, or digital marketing role.
• Strong working knowledge of Meta Business Suite, LinkedIn, and Google Ads.
• A creative who is confident in their ability to create content on Canva, Visme, Adobe Creative, or a similar tool.
• Demonstrated experience managing social media across channels.
• A strong writer who can craft concise and compelling messages, and has written for a variety of different audiences.
• Proven experience using data to inform content & social media strategy
• Working knowledge of social media tracking and analytics tools such as Buffer, Meltwater, and Google Analytics.
• Strong customer service orientation, with experience responding quickly and accurately to stakeholders across social media channels.