Marketing Asset Manager

MOCA Systems, Inc.•Boston, MA

6d•$82,500 - $90,000•Remote

About The Position

MOCA Systems, Inc. is seeking a Marketing Asset Manager to improve how prospective and current customers find information, understand its software and services, and take action across the corporate, Touchplan, and MOCA Services websites. This hands-on role combines website design, WordPress and Elementor expertise, and data-informed improvements to the customer journey. The position is remote, with applicants expected to be located in the eastern or central United States time zones. The role translates business goals and audience needs into clear navigation, effective page layouts, and useful content experiences. Working with marketing colleagues and external developers, the Marketing Asset Manager owns day-to-day website execution and maintains a prioritized plan to improve usability and conversion performance. The role also manages and maintains marketing and brand assets so materials remain current, organized, and consistent with approved branding and messaging. The position includes mapping customer journeys; designing, building, and maintaining WordPress pages and reusable components; evaluating website performance and conversion journeys; coordinating analytics, CRM, and lead routing; maintaining website quality, accessibility, search visibility, and technical health; organizing and adapting content; and preparing branded emails and newsletters. The role reports on performance and makes recommendations based on analytics, user feedback, behavior analysis, testing, and business priorities.

Requirements

At least three years of relevant experience in website management, digital design, or digital marketing, with direct responsibility for improving business websites.
Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting.
A portfolio demonstrating strong web design judgment and examples of customer journey, usability, or conversion improvements.
Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization.
Experience interpreting Google Analytics 4 and Google Search Console data and using findings to recommend website changes.
Strong editing, quality assurance, and project management skills, including the ability to manage competing requests and collaborate with marketing, sales, and development teams.
Strong attention to detail, practical problem-solving abilities, and excellent written and verbal communication skills.

Nice To Haves

Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field is preferred.
Experience with B2B software, professional services, and/or the AEC industry.
Basic HTML and CSS skills.
Experience with Pardot/MCAE, Figma, or Adobe design tools.
Experience with behavior analysis or usability testing tools.
Experience with marketing automation or CRM integrations.
Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush.

Responsibilities

Map visitor journeys from discovery through evaluation, inquiry, and access to customer resources; identify confusing navigation, missing information, and barriers to action.
Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities.
Design and build responsive WordPress pages and landing pages using Elementor, applying visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.
Create reusable page templates and components to support consistent branding and efficient updates across websites.
Use Google Analytics 4, Google Search Console, Microsoft Clarity and heatmap tools, user feedback, and behavior analysis to identify visitor difficulties and prioritize improvements.
Improve inquiry and demo request journeys, including forms and confirmation experiences; coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
Develop testable recommendations for page layouts, messaging, and calls to action; use A/B testing when traffic supports meaningful results and usability testing to inform other changes.
Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement.
Manage routine WordPress content updates and publishing, including page edits, announcements, and job postings.
Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers.
Test pages, navigation, links, and forms across browsers and devices; apply accessibility practices and coordinate remediation with developers.
Monitor page speed and site health, optimize images and page assets, and collaborate with developers to identify, prioritize, and resolve performance and technical issues.
Apply on-page SEO practices, monitor indexing and crawl issues, and coordinate technical fixes with developers as needed.
Work with content and marketing colleagues to organize and adapt product, service, industry, and customer content for website visitors; keep claims, statistics, client logos, and resource links current.
Maintain website design standards and document reusable templates and publishing practices; apply approved brand guidelines consistently across digital content.
Support the organization and upkeep of marketing assets so teams can find current, approved versions.
Package emails and newsletters using approved copy and assets; build and format email layouts, apply brand standards, and test mobile display, links, and calls to action.
Coordinate with marketing operations on email audience targeting and sending.