Marketing and Patient Experience Strategy Lead - Clinical Research

Alcanza Clinical Research•Lake Mary, FL

About The Position

The Marketing and Patient Experience Strategy Lead is responsible for planning, executing, and overseeing marketing initiatives that support clinical research studies and participant recruitment goals. The role ensures projects are delivered on time, within scope, and aligned with organizational objectives. The position is based at Alcanza Corporate and includes 10% travel.

Requirements

Bachelor’s degree in health administration, health sciences, business, or a related field, and at least 2 years of related experience, or an equivalent combination of education and experience.
Experience with calendar management and scheduling.
Proficiency with computer applications such as email, electronic health records, and basic applications.
Ability to type at least 40 words per minute.
Strong organizational skills, attention to detail, and basic math proficiency.
Well-developed written and verbal communication skills.
Well-developed listening skills and ability to work independently and in a team environment.
Ability to manage multiple tasks and changes in workload and priorities.
Professionalism, respect for others, self-motivation, and a strong work ethic.
Honesty and dependability.
Ability to work under minimal supervision, identify problems, and help find solutions.
Ability to handle sensitive patient health information confidentially and professionally, in compliance with HIPAA guidelines.
Ability to travel 10%.

Nice To Haves

Clinical trial management system experience.
Bilingual English/Spanish proficiency.

Responsibilities

Lead planning, coordination, and execution of marketing projects for clinical research studies.
Provide campaign performance status updates across activated tactics, including media, email marketing, healthcare professional referrals, and community events.
Participate in sponsor and CRO status meetings and calls.
Manage and direct patient recruitment vendors, including marketing agencies and technology partners.
Provide marketing updates and support for CRO and sponsor meetings, calls, and emails.
Manage timelines, deliverables, budgets for multiple concurrent projects, and IRB packets, including development and timely routing for sponsor and regulatory approval.
Collaborate in a timely and professional manner with clinical operations, patient recruitment, and external vendors.
Ensure marketing materials comply with regulatory and IRB requirements.
Develop project documentation, including project plans, status reports, and post-campaign analyses.
Facilitate meetings with internal stakeholders and external partners to communicate progress and address issues.
Support recruitment goals by optimizing marketing strategies based on data and feedback.
Assist with resource allocation and manage sponsor budgets as needed to support project delivery.
Participate in management and site meetings as required.
Perform other duties as assigned.