Marketing and Business Development Manager

Advanced Roofing • Fort Lauderdale, FL

14d • $95,000 - $130,000 • Onsite

About The Position

Advanced Roofing is seeking a commercially minded Marketing and Business Development Manager to lead marketing strategy and support business development across its divisions and markets throughout Florida. This role connects marketing, business development, lead generation, CRM, customer relationships, and sales pipeline strategy, with a focus on turning market opportunities and marketing investment into measurable business growth.

The manager will develop and execute growth and go-to-market strategies, build division-specific plans with operational and business leaders, and lead initiatives to generate qualified leads, customer acquisition, market penetration, and pipeline opportunities. The role oversees CRM usage, analytics, reporting, digital marketing, brand development, marketing automation, and customer-acquisition initiatives. It also leads and develops Marketing and Business Development resources, coordinates with executive leadership and other teams, and manages external agencies, freelancers, developers, and vendors.

Advanced Roofing, Inc. was established in 1983 and describes itself as Florida’s largest commercial roofer and specialty contractor and the 10th largest in the country. The company became employee-owned through its Employee Stock Ownership Plan (ESOP) in January 2026. This is a full-time, onsite position in Fort Lauderdale, Florida, with approximately 50% travel for branch visits, trade shows, and statewide events.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least 5 years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
• At least 3 years of leadership experience managing teams, initiatives, and cross-functional projects.
• Experience in commercial construction or a related B2B industry.
• Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
• Experience partnering directly with Sales, Business Development, and operational teams.
• Experience with CRM and pipeline management.
• Experience managing marketing budgets and measuring return on investment.
• Experience managing agencies, vendors, and external marketing partners.
• Experience with trade shows, industry associations, networking events, and market-development activities.
• Digital marketing, SEO, and paid advertising expertise.
• Marketing automation and CRM experience.
• Strong copywriting and communication skills.
• Exceptional project management and organizational abilities.
• Data-driven decision-making and an analytical mindset.
• Experience integrating AI tools into marketing campaigns.
• Ability to manage multiple projects and stakeholders simultaneously.
• Collaborative leadership style focused on accountability and results.
• Minimum age of 18.
• Valid driver’s license and insurable driving record.
• Successful pre-employment drug test and background check.
• Ability to work safely and comply with applicable OSHA, state, and federal regulations.

Responsibilities

• Develop and execute integrated marketing and business development strategies aligned with company growth objectives.
• Develop go-to-market strategies for new markets, services, customer segments, and business opportunities.
• Build division-specific growth plans with operational and business leaders.
• Identify market opportunities, customer segments, industry trends, and channels that can drive new business.
• Lead initiatives to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
• Establish KPIs and reporting that connect marketing and business development activity to measurable business results.
• Manage budgets and evaluate return on investment to determine how resources should be allocated.
• Lead and support business development initiatives across multiple markets and divisions.
• Partner with Business Development, Sales, and operational leaders to generate qualified opportunities and strengthen customer relationships.
• Establish processes for lead generation, qualification, follow-up, pipeline management, and CRM utilization.
• Evaluate lead sources, conversion rates, pipeline activity, and market opportunities to guide organizational focus.
• Support relationship-building with customers, prospects, industry associations, strategic partners, and key market influencers.
• Develop strategies for trade associations, networking, conferences, trade shows, and customer events.
• Create accountability for business development activities, pipeline development, and measurable results.
• Drive effective CRM utilization and accurate tracking of lead sources and marketing and business development activities.
• Develop reports and dashboards that provide leadership with actionable insights into marketing effectiveness, business development activity, and pipeline performance.
• Analyze campaign results, customer acquisition activity, conversion performance, and return on investment; use data to improve strategies.
• Oversee website performance, SEO, paid search, social media, email marketing, digital advertising, and lead-generation campaigns.
• Lead marketing automation and digital customer-acquisition initiatives.
• Direct content, case studies, sales collateral, presentations, and other materials supporting Marketing and Business Development.
• Strengthen brand visibility through public relations, digital channels, industry involvement, events, customer success stories, and thought leadership.
• Ensure consistent branding and messaging across divisions and markets.
• Lead, develop, and create accountability across Marketing and Business Development resources.
• Partner with executive leadership, Operations, Sales, and division leaders.
• Manage external marketing agencies, freelancers, web developers, and other strategic vendors.
• Establish scalable processes and expectations across multiple divisions and locations.
• Align Marketing, Business Development, Sales, and Operations around shared growth objectives.
• Coach team members on performance expectations, measurable goals, and continuous improvement.
• Identify and implement AI-powered tools and emerging technologies to improve marketing and business development effectiveness.
• Identify opportunities to automate processes, improve data quality, strengthen reporting, and increase productivity.
• Evaluate market trends, competitor activity, customer behavior, and emerging channels.
• Build repeatable systems and processes that can scale as the company grows.

Benefits

• Employee ownership through the Employee Stock Ownership Plan (ESOP), with the company funding the plan.
• Health insurance.
• Dental insurance.
• Vision insurance.
• 401(k) with matching.
• Paid time off.
• Employee referral rewards of up to $2,000.
• Opportunities for advancement within the department and location.
• Pet-friendly environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager