Marketing & Business development

NEO Surgical Group•Port Charlotte, FL

About The Position

NEO Surgical Group is seeking a motivated, outgoing, and results-driven Marketing Representative to expand its presence throughout Central Florida. The role focuses on building relationships, networking within the community, and driving growth through strategic partnerships. As the organization’s field representative, the Marketing Representative develops and maintains relationships with attorneys, healthcare providers, employers, case managers, and community organizations to increase patient referrals and promote NEO Surgical Group’s healthcare services. The position combines business development and referral growth, brand promotion, community outreach, digital marketing support, and market research and reporting. It involves frequent local travel, in-person visits and events, and work both in the office and in the field as needed.

Requirements

Excellent communication, networking, and relationship-building skills.
Professional appearance and strong presentation abilities.
Self-motivated, with the ability to work independently.
Valid driver’s license and reliable transportation.
Ability to travel frequently throughout Central Florida.
Frequent local travel throughout assigned territories.
Ability to attend occasional evening and weekend events.
Ability to transport marketing materials and event supplies.
Ability to work both in the office and in the field as needed.

Nice To Haves

Minimum of 2 years of experience in healthcare marketing, physician relations, business development, or outside sales.
Experience working with personal injury attorneys and law firms.
Experience in orthopedics, spine, pain management, surgery, or healthcare-related marketing.
Bilingual in English and Spanish.

Responsibilities

Develop and maintain relationships with personal injury attorneys and law firms.
Build referral partnerships with medical practices, chiropractic offices, physical therapy clinics, urgent care centers, and other healthcare providers.
Conduct routine in-person visits to referral sources.
Identify and pursue new business opportunities throughout assigned territories.
Serve as the primary contact for referral partners.
Coordinate meetings and introductions between providers and referral sources.
Educate attorneys and healthcare professionals about NEO Surgical Group’s services and specialties.
Maintain accurate referral and relationship management records.
Represent NEO Surgical Group at networking events, conferences, community functions, and industry gatherings.
Increase awareness of NEO’s providers, locations, and medical specialties.
Assist with marketing campaigns, promotional initiatives, and business development strategies.
Support the promotion of new providers, locations, and services.
Ensure consistent branding and professional representation of NEO Surgical Group.
Attend health fairs, legal networking events, community events, and professional association meetings.
Coordinate educational presentations, lunch-and-learns, and outreach programs.
Assist with grand openings and community engagement initiatives.
Build relationships with local organizations and community leaders.
Assist with social media content and online marketing efforts.
Support website updates and provider information management.
Promote company achievements, community involvement, and organizational announcements.
Assist with online reputation and review generation initiatives.
Monitor industry trends and competitor activities.
Identify opportunities for growth and market expansion.
Track referral activity and outreach efforts.
Submit weekly activity reports and business development updates.
Provide leadership with recommendations regarding growth opportunities and market strategies.