Senior Marketing Analytics Manager

Duolingo•New York, NY

2d•$154,700 - $209,300•Onsite

About The Position

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.

Requirements

Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
Demonstrated strong intellectual curiosity
Able to work in our New York office

Nice To Haves

Hands-on experience running and optimizing digital app install campaigns
Expertise working with R, Python, or other statistical software
An impressive Duolingo XP or streak!

Responsibilities

Create data-driven insights about the impact of our global performance marketing campaigns
Develop new approaches to grow our user base through data-driven marketing optimization
Partner with our data science team to better understand our new user cohorts and user behaviors
Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
Mold data from multiple sources to answer key strategic marketing questions
Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
Bridge analytics and marketing, speaking both languages