Marketing Advisor (Program Admin Officer 3)
About The Position
As a member of Tourism Nova Scotia’s consumer market team, you will work in collaboration with communities and industry to attract visitors to the province and increase tourism revenues through marketing and content development. We lead tourism marketing initiatives to benefit all regions of our province. You will plan, develop, implement, evaluate, and monitor marketing programs that support partners in the areas listed above. You will recommend program participants, give feedback to the marketing agency, participate in photo/video shoots, evaluate media plans, manage advertising creative and content development. You will be responsible for partner/agency communication and budget management to ensure timely creative delivery, and that content shoot details/deliverables and campaign timelines are met. You will analyse content and media plans and provide program optimizations to partners and offer program recommendations and advice to management.
Requirements
- Bachelor’s degree in Marketing, Business, Public Relations or Tourism
- 5 years related experience in areas such as marketing, advertising, content development, marketing program development and implementation
- Embracing the value of equity, diversity, inclusion, and accessibility in all aspects of your work
- Tact, diplomacy and sound judgement
- Appreciation of the value of relationship building
- Exceptional organizational, presentation, and communication skills (verbal and written)
- Ability to manage multiple deadlines simultaneously
- Self-directed, take initiative, and value creativity in a team environment
- Sound experience using Microsoft programs, especially Excel
- Adapt to change with confidence
- Thrive from generating new methods for continuous improvement
- Experience working on digital marketing campaigns (management, coordination, approval, implementation, reporting, etc.)
- Experience working on photo and video shoots (ensuring shot lists are followed, making decisions based on brand requirements, directing photographers/videographers, working with other marketing agency staff to advocate for a partner)
- Experience selecting content, providing video and photo feedback and edits
- Experience working with creative assets to ensure creative standards are met and to provide feedback to partners
- Experience working with partners in a tourism capacity to collaborate on projects and offer advice and guidance
- Possess a valid Nova Scotia driver’s licence
Nice To Haves
- Enjoy being creative and thinking outside the box
- Love a great media plan
- Work to capture the perfect images/video
Responsibilities
- Plan, develop, implement, evaluate, and monitor marketing programs
- Recommend program participants
- Give feedback to the marketing agency
- Participate in photo/video shoots
- Evaluate media plans
- Manage advertising creative and content development
- Responsible for partner/agency communication and budget management
- Ensure timely creative delivery, content shoot details/deliverables and campaign timelines are met
- Analyze content and media plans
- Provide program optimizations to partners
- Offer program recommendations and advice to management
Benefits
- Defined Benefit Pension Plan
- Health
- Dental
- Life Insurance
- General illness
- Short and Long Term Disability
- Vacation
- Employee and Family Assistance Programs
- Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
- Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
- Countless career paths
- Department specific flexible working schedules
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
