Marketing Advisor, Planning and Operations
About The Position
This position is within a subsidiary of the Desjardins Group called Collabria Financial Inc. Collabria Financial Inc. is a leading Canadian credit card issuer, specializing in white-label credit card programs tailored for Canadian credit unions. Our client-centric approach emphasizes convenience, security, and value, empowering credit unions to deepen relationships with their members and remain competitive. As a fast-growing organization, we offer exciting opportunities for career advancement and innovation. As a marketing technician, you help update the organization’s products and services to meet member/client needs and support business development. You analyze market needs in connection with product and service marketing. You serve as a technical expert and provide discipline-specific support for your unit’s activities, initiatives and processes. The ability to tailor your approach as needed is therefore essential. You research and analyze processes, information management and data processing. You draw on your sound decision-making skills to solve technically complex problems and recommend ways to change or adjust technical methods and procedures to make them as effective and efficient as possible.
Requirements
- Bachelor’s degree in marketing, Marketing Communications or in a related field.
- A minimum of two years of relevant experience in Marketing.
- Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or client.
- Intermediate knowledge with CRM/Marketing Automation Platform such as Salesforce Marketing Cloud to support the development of a marketing infrastructure that delivers these activities and tactics.
Nice To Haves
- Other combinations of qualifications and relevant experience may be considered.
Responsibilities
- Provide technical support for projects, complex operational issues, and event logistics.
- Carry out specialized technical studies, research and analysis.
- Serve as resource person for the submission of solutions and action plans.
- Help practitioners follow your unit’s standards and processes and use its business solutions, tools and systems.
- Work with internal and external stakeholders, formulate and coordinate marketing calendar activities to promote products and services.
- Support marketing budget planning and day to day tracking of marketing budget spend and collaborate with finance team to reconcile spend and forecast accruals.
- Process and quality orientation with attention to detail and highly analytical to support the processing of data to facilitate efficient and effective processing of campaign and initiative fulfillments.
- Innovative, motivated, organised, high energy team player with a desire to improve results through data analytics.
- Facilitate documentation to help internal teams understand and utilize marketing processes effectively.
- Identify opportunities to streamline marketing operations through automation tools and improved workflows and processes.
- Monitor industry trends and emerging technologies in marketing automation, data analytics, and customer engagement.
- Completes return on investment scenarios, identifies successful campaigns, and supports business case analysis and showcase development.
Benefits
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
