Marketing Advisor - Media Planning and Performance

Air Canada • Toronto, ON

1d

About The Position

The Marketing Advisor - Media Planning & Performance is responsible for the buying, execution and optimization of all digital media campaigns for Air Canada & Aeroplan. This role bridges media planning and hands on performance execution, ensuring digital media investments across search, social, and programmatic channels are activated flawlessly, optimized continuously, and deliver against key business objectives including revenue, bookings, and co branded credit card acquisition. The role works cross functionally with analytics, digital specialists, and agency/media partners.

Requirements

• Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field.
• 3–5 years of experience in digital paid media with hands on experience across search, social, and programmatic channels.
• Practical experience with platforms such as Google Ads, Meta, DV360, Campaign Manager, and associated analytics tools.
• Knowledge of the principles of advertising, marketing and media.
• Knowledge of all aspects of digital paid media as it pertains to display, social & search.
• Digital media buying experience is essential.
• Possesses a data-driven mind-set to support effective decision making and for proving success, with a strong ability to use and interpret data to identify insights and opportunities.
• Experience leveraging both internal and third party data sources to assess media effectiveness.
• Proficiency with media tools; ComScore, AdWords, DV360, Campaign Manager, Adobe Analytics & GA360.
• Ability to learn and grasp new technologies and tools quickly.
• Proficiency with Office suite; Word, Excel & PowerPoint.
• Excellent written and oral communication skills.
• Experience working with tight timelines in a dynamic and fast paced environment.
• Strong communication and collaboration skills, with comfort working cross functionally.
• Ability to perform in a fast paced, deadline driven environment with multiple initiatives running in parallel.

Nice To Haves

• Experience within the travel industry or banking (specifically credit card acquisition) considered a strong asset.
• Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.
• Based on equal qualifications, preference will be given to bilingual candidates.

Responsibilities

• Lead the activation, and optimization of paid digital media campaigns across search, social, and programmatic platforms (e.g., Google, Meta, LinkedIn, DV360).
• Own end to end campaign setup, including targeting, bidding strategies, ad placements, tracking, tagging, and conversion measurement across all channels.
• Maintain financial control over media budgets, ensuring spend is optimized and paced appropriately across search, social, and programmatic investments.
• Monitor in flight performance against KPIs, identifying optimization opportunities and performance risks across channels.
• Optimize bids, budgets, audiences, placements, and creative rotation using data driven insights.
• Partner with Marketing Communications and Creative teams to recommend and execute cross channel testing opportunities, including audience, creative, and messaging tests.
• Conduct A/B testing to refine performance across SEM, social, and programmatic media.
• Analyze campaign performance by combining paid media data with internal data sources (e.g., bookings, revenue, site behavior) to generate actionable insights.
• Deliver regular performance reporting highlighting trends, learnings, and opportunities for improvement across channels.
• Contribute to the improvement of media execution, optimization, and reporting processes in collaboration with the Manager, Paid Digital Media.
• Manage relationships with media and technology partners to stay current on platform capabilities, innovations, and beta opportunities.
• Manage multiple campaigns concurrently while maintaining clear communication with internal stakeholders.

Benefits

• Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
• As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level