Marketing Advisor, Planning and Operations
About The Position
This position is within a subsidiary of the Desjardins Group called Collabria Financial Inc. Collabria Financial Inc. is a leading Canadian credit card issuer, specializing in white-label credit card programs tailored for Canadian credit unions. Our client-centric approach emphasizes convenience, security, and value, empowering credit unions to deepen relationships with their members and remain competitive. As a fast-growing organization, we offer exciting opportunities for career advancement and innovation. As a marketing technician, you help update the organization’s products and services to meet member/client needs and support business development. You analyze market needs in connection with product and service marketing. You serve as a technical expert and provide discipline-specific support for your unit’s activities, initiatives and processes. You research and analyze processes, information management and data processing. You draw on your sound decision-making skills to solve technically complex problems and recommend ways to change or adjust technical methods and procedures to make them as effective and efficient as possible.
Requirements
- Bachelor’s degree in marketing, Marketing Communications or in a related field
- A minimum of two years of relevant experience in Marketing
- Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or client
- Intermediate knowledge with CRM/Marketing Automation Platform such as Salesforce Marketing Cloud to support the development of a marketing infrastructure that delivers these activities and tactics
Nice To Haves
- Other combinations of qualifications and relevant experience may be considered
Responsibilities
- Provide technical support for projects, complex operational issues, and event logistics
- Carry out specialized technical studies, research and analysis
- Serve as resource person for the submission of solutions and action plans
- Help practitioners follow your unit’s standards and processes and use its business solutions, tools and systems
- Work with internal and external stakeholders, formulate and coordinate marketing calendar activities to promote products and services
- Support marketing budget planning and day to day tracking of marketing budget spend and collaborate with finance team to reconcile spend and forecast accruals
- Process and quality orientation with attention to detail and highly analytical to support the processing of data to facilitate efficient and effective processing of campaign and initiative fulfillments
- Facilitate documentation to help internal teams understand and utilize marketing processes effectively
- Identify opportunities to streamline marketing operations through automation tools and improved workflows and processes
- Monitor industry trends and emerging technologies in marketing automation, data analytics, and customer engagement
- Completes return on investment scenarios, identifies successful campaigns, and supports business case analysis and showcase development
Benefits
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
