Marketing Administrator

HQ•Chester, MD

3d•Hybrid

About The Position

We are a family-friendly start-up in hyper-growth mode, scaling from 18 to nearly 40 locations this year! We are seeking an organized, detail-obsessed Marketing Administrator to serve as the operational backbone of our marketing team. In this role, you will manage the day-to-day administration of our GoHighLevel (GHL) platform, coordinate with external vendors, and ensure our growing franchise network has the digital tools they need to succeed. This is an operational, technical, and analytical role with a bit of creative/design. If you love checklists, flawless data, and keeping marketing software running smoothly, you will thrive here.

Requirements

1–3 years in marketing administration, operations, or a coordinator role.
Hands-on exposure to GoHighLevel (GHL) is highly preferred.
Unparalleled attention to detail and a checklist-driven mindset.
Proficient with Google Workspace.
Comfortable navigating or learning tools like GA4, Google Tag Manager, marketing software systems including social media sites.
Excellent communication skills; comfortable translating technical steps for non-technical franchise owners.

Nice To Haves

You hate messy data and love finding ways to make processes run smoother.

Responsibilities

Maintain our master GoHighLevel (GHL) environment.
Deploy updates to 40+ sub-accounts, monitor automated workflows, send marketing emails and assist franchisees with troubleshooting.
Own the technical marketing launch checklist for new locations.
Set up directory listings (Facebook, Instagram, Google Business Profile, Apple Maps, Yelp) and ensure accurate tracking URLs are used.
Serve as the main point of contact for our paid ads agencies and developers.
Coordinate asset delivery and ensure tracking links/forms are implemented correctly.
Handle routine backend updates for national and local location pages.
Conduct data audits (GA4, GTM, CRM) to ensure clean lead routing and compile weekly performance reports.
Support the Creative & Brand Marketing Manager with the implementation of the marketing plan including creating templates, scheduling social posts, basic video editing and more.
Provide basic troubleshooting support to franchise owners navigating their local marketing dashboards.
Partner with our Creative Manager to keep brand assets organized.