Marketing Account Manager, Supply

Classic Vacations, LLC•Columbus, OH

1d•$70,000 - $85,000•Remote

About The Position

The Marketing Account Manager – Supply develops and advances supplier-funded marketing partnerships that strengthen Classic Vacations’ position in the luxury travel marketplace. The role serves as the primary marketing account manager for assigned hotel and tourism board partners across Hawaii, the South Pacific, Asia, Australia, the Americas, and other designated destinations. It connects supplier relationships with customized marketing opportunities, measurable commercial outcomes, and sustainable revenue growth. The position leads partner discovery, annual co-op marketing planning, campaign recommendations, presentations, negotiations, and ongoing account engagement. It owns assigned co-op revenue goals, pipeline development, forecasting, contractual coordination, and the transition of partner commitments into executable campaigns. The role works cross-functionally with Supply, Marketing, Sales, Marketing Operations, Creative, Digital, and Finance to ensure supplier investments support advisor engagement, supplier production, and broader commercial objectives. The Marketing Account Manager also supports European supplier marketing initiatives in collaboration with the Europe Supply team. This includes marketing expertise, campaign proposals, pricing and deliverable guidance, presentation development, execution coordination, and performance reporting, while maintaining regional relationship ownership within Europe Supply. The role is full-time, salaried, and remote in the USA, with flexibility to meet business needs and travel as business needs require. A bachelor’s degree in Marketing, Business, Hospitality, Communications, or a related field is preferred; equivalent relevant professional experience may be considered. Competitive compensation is based on experience. Benefits include medical, dental, and vision coverage, a 401(k) with company match, PTO, paid holidays, and travel industry perks.

Requirements

Demonstrated professional experience in B2B marketing, strategic account management, supplier partnerships, co-op marketing, or related commercial marketing functions.
Experience managing supplier or partner relationships, including marketing planning, presentations, commercial discussions, and ongoing account engagement.
Ability to develop marketing proposals, identify revenue opportunities, negotiate partner commitments, and manage commercial targets.
Experience coordinating multi-channel marketing campaigns with internal teams, external partners, and multiple deadlines.
Experience maintaining revenue pipelines, preparing forecasts, tracking commitments, or supporting marketing-related financial reporting.
Ability to manage multiple priorities, projects, and stakeholder relationships in a fast-paced environment with accuracy and timely execution.
Ability to collaborate across departments and support regional account owners while maintaining clear responsibility for assigned relationships.
Strong understanding of B2B marketing strategy, strategic account management, supplier-funded marketing programs, and commercial partnership development.
Ability to evaluate supplier objectives, booking patterns, campaign opportunities, and marketing investments from strategic and commercial perspectives.
Experience developing proposals, presentations, campaign recommendations, tactic selections, and contractual documentation.
Understanding of co-op marketing revenue management, forecasting, pipeline tracking, performance reporting, and financial reconciliation.
Knowledge of advisor-facing marketing channels, including email, digital advertising, websites, booking platforms, social media, webinars, and editorial content.
Proficiency with Canva, Microsoft 365, Smartsheet, WordPress, and other relevant marketing, reporting, and collaboration tools.
Strong analytical ability to interpret booking and production data, marketing performance indicators, supplier feedback, and commercial trends.
Exceptional relationship-building, written and verbal communication, presentation, negotiation, influencing, project management, time management, organization, and follow-through skills.
Strong commercial mindset, financial judgment, strategic thinking, adaptability, and ability to recognize risks and opportunities.
Ability to influence outcomes across departments without formal reporting authority; self-directed ownership with transparency and alignment with leadership.
Creative, resourceful, proactive, collaborative, and solutions-oriented approach, with commitment to accountability, continuous improvement, and shared success.
Willingness and ability to travel as business needs require.
Ability to perform essential job functions while working at a computer for extended periods and communicate through virtual meetings, telephone, and digital collaboration platforms.

Nice To Haves

Bachelor’s degree in Marketing, Business, Hospitality, Communications, or a related field; equivalent relevant professional experience may be considered.
Experience in luxury travel, hospitality, tourism, destination marketing, or travel distribution.
Experience managing co-op marketing programs, supplier-funded campaigns, marketing agreements, or partnership investments.
Knowledge of luxury travel distribution, hotel partnerships, tourism boards, destination marketing, and the Travel Advisor marketplace.

Responsibilities

Serve as the primary marketing contact and strategic account manager for assigned hotel and tourism board partners in designated regions.
Lead supplier conversations to understand partner objectives, commercial priorities, destination needs, booking windows, budgets, and growth opportunities.
Develop annual supplier co-op marketing plans aligned with partner goals, Classic Vacations’ commercial priorities, and advisor-facing opportunities.
Create customized marketing recommendations, supplier presentations, and negotiations to secure appropriate opportunities and commitments.
Identify incremental co-op investments, marketing packages, placements, educational programs, supplier promotions, and sales events.
Maintain proactive partner communication and develop long-term commercial relationships.
Collaborate with the Europe Supply team on supplier marketing strategies, plans, proposals, presentations, campaign coordination, reporting, and regional alignment while respecting relationship ownership.
Manage assigned co-op marketing revenue goals and maintain an actionable pipeline of proposals, commitments, opportunities, and prospective business.
Prepare revenue forecasts and communicate expected commitments, risks, changes, and opportunities to leadership.
Prepare supplier proposals, marketing agreements, tactic selections, pricing details, campaign dates, and contractual documentation; coordinate approvals and signatures.
Track supplier marketing plans, approved tactics, deliverables, financial commitments, deadlines, and reconciliation records.
Work with Finance on invoicing schedules, billing, revenue tracking, forecast updates, and reconciliation of marketing plans against financial records.
Identify revenue risks, shortfalls, delayed commitments, invoicing concerns, and changes to marketing plans; communicate recommended actions.
Translate signed marketing plans into campaign briefs, deliverables, timelines, owners, and execution requirements.
Coordinate supplier-funded campaigns with Marketing Operations, Creative, Digital, Sales, and Supply across relevant advisor-facing channels.
Monitor campaign readiness, creative requirements, supplier deliverables, approvals, launch dates, dependencies, and handoffs.
Review campaign performance and coordinate proof-of-performance documentation and reporting for supplier commitments.
Use performance results and partner feedback to improve campaigns and identify future investment opportunities.
Review supplier booking and production trends, destination priorities, market intelligence, and advisor audience needs to develop targeted marketing recommendations.
Maintain knowledge of Classic Vacations’ marketing products, placements, campaign capabilities, and promotional programs, as well as luxury travel trends and industry developments.
Coordinate with regional Supply teams, Marketing, Sales, Marketing Operations, Finance, and leadership to align priorities, campaigns, revenue, and communications.
Assess supplier relationships, campaign performance, and commercial priorities; recommend process improvements and new partnership and revenue opportunities.
Maintain accurate documentation, organization, follow-through, and accountability across suppliers, regions, campaigns, and deadlines.
Travel as business needs require.