Account Marketing Manager

Columbia Sportswear • Portland, OR

19h • Hybrid

About The Position

The Wholesale Account Marketing Manager will manage and implement omni-channel marketing campaigns within the designated wholesale account that supports being always on, brand led, consumer focused and digitally led. This role will develop and lead strategy, sell-in, execution and evaluation of major marketing initiatives and business drivers that support apparel, footwear, and accessories businesses within the designated account base. This role works cross functionally with Brand & Retail Marketing, Sales, Agency Partners, and Merchandising teams to develop and execute marketing campaigns that drive awareness, consideration, purchase, loyalty and advocacy with consumers.

Requirements

• Bachelor's or master's degree, or applicable certification or equivalent experience.
• Typically requires 8+ years functional experience.
• Experience managing individual contributors and a department or acting as a lead.
• Ability to manage and lead teams of people in local or remote locations.
• Excellent interpersonal, presentation and communication skills
• Intermediate level of computer skills including spreadsheet and word processing applications.
• Ability to conduct complex interpersonal interactions with people who are in a position to affect sales of Columbia Sportswear products.
• Ability to solve problems, make decisions independently, operate independently, and with discretion and work efficiently under pressure.

Responsibilities

• Lead Account Marketing Strategy Development: Drive the creation of integrated, account-specific marketing strategies in partnership with Brand Marketing and Sales, aligning with long-range planning goals and seasonal priorities to maximize sell-in and sell-through.
• Champion Cross-Functional Collaboration: Engage early with cross-functional teams—including Sales, Brand, Product, and Analytics—to co-develop marketing plans that are insight-driven, measurable, and aligned with both brand and account objectives.
• Own the Account Relationship & Brand Representation: Serve as the primary marketing liaison for key accounts, fostering strong partnerships and acting as the voice of the brand to ensure alignment, excitement, and brand integrity across all initiatives.
• Develop and Execute Omni-Channel Campaigns: Build and implement full-funnel, omni-channel marketing plans across digital, in-store, and .com platforms, tailored to the consumer journey from awareness to advocacy.
• Drive Category-Specific Storytelling: Create compelling, consumer-relevant content and marketing activations that elevate product priorities across sportswear, fishing, outerwear, and footwear categories.
• Measure, Optimize, and Report Performance: Partner with Sales, Analytics, and Global teams to define KPIs, track campaign performance, and optimize marketing efforts based on data-driven insights.
• Manage Budgets and Go-to-Market Execution: Strategically allocate and manage seasonal and account-specific budgets, translating key brand campaigns into impactful point-of-sale executions, fixtures, and graphics.

Benefits

• 401k plan plus a generous company match
• medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account
• an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
• EAP + which is free and confidential 24/7/365 counseling services
• extensive wellness benefits
• employee discounts
• a generous time off program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior