Marketing Account Manager

The Marketing Account Manager (Senior Partner Marketing Lead) is responsible for driving marketing value, adoption and growth across a highly complex set of programs and universities, across all business lines. They are a key external and internal marketing stakeholder, laser focused on developing and leveraging effective marketing-forward school partnerships that support, nurture and grow partner marketing engagement to drive impact in the overall business. Reporting to a Senior Manager or Director of Partner Marketing, this role is a peer lead across the team, with demonstrated expertise in leveraging account and relationship management to drive marketing strategy and partner engagement both for their individual portfolios, and in support of the broader Portfolio across all lines of business.

• Establish productive marketing relationships with partner institutions within a complex portfolio
• Develop and execute communication plans with school stakeholders to support strategic marketing plans
• Act as a trusted advisor and brand steward for partners, aligning objectives and driving growth strategies
• Manage direct contact with partners to ensure progress against growth objectives
• Maintain multi-level stakeholder relationships, including senior level leadership and central marketing alongside school side engagement
• Increase partner confidence, improve partner sentiment, and increase go-to-market speed across complex partner portfolio to support achievement of established business goals
• Develop impactful marketing narrative to support partner engagement and achievement of university and 2U business goals
• Monitor and track partner funnel and collaborate with strategic internal stakeholders to optimize funnel performance
• Ensure strategic and creative deliverables are aligned with partner brand, strategy, and business goals
• Identify and implement strategies and tactics that optimize funnel performance within the portfolio
• Work closely with each program’s General Manager/Program Director to ensure proper alignment and execution of brand strategies and program objectives
• Attend and participate in business critical internal meetings and strategy planning
• Maintain partner-specific “playbook” to document and support continuity of historical context, institutional knowledge, and partner relationship nuance
• Collaborate with internal teams to provide necessary context and insight to drive performance and relationship growth, as well as strategy
• Identify and nurture growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance
• Mentor peers regarding best practices and effective tactics in relationship/partner management, marketing strategy, problem solving, prioritization, and conflict resolution
• Develop and drive strategic resources, positioning, and team training to support large-scale marketing efforts
• Collaborate with Marketing Strategy stakeholders to create quantitative and qualitative performance reports for internal and external stakeholders
• Develop standards and processes to provide partners with necessary resources and support.

• 5-10 years of experience in account management, marketing management, communications specialist, strategist or similar job function
• Bachelor's degree required, MBA or similar a plus
• Client facing agency experience highly preferred
• Strong experience in managing marketing strategy from concept to execution
• Deep experience in partner, client or account management
• Strong experience across a variety of digital marketing tactics
• Strong data fluency, with drive to develop mastery within 2U’s specific business model
• Strong verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
• Highly organized with great attention to detail
• Demonstrated experience with email automation systems, Salesforce, Google Analytics and Tableau is a plus
• Ability to maintain a fun, casual, professional and productive team atmosphere
• Ability to work with diverse teams in a fast-paced environment
• Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change