Marketer

Heritage Home Health and Hospice • Idaho Falls, ID

1d • Onsite

About The Position

Heritage Home Health and Hospice is seeking a Marketer to join their team. Heritage is a community leader in home-based care, known for providing excellent care and a positive work environment. They focus on serving individuals recovering from illness, injury, or surgery, those with chronic disabilities, or those dealing with the natural process of aging. Heritage provides individualized care to help people stay at home and is recognized for its collaborative, energetic, and ethical work culture.

Requirements

• Minimum high school diploma or equivalent required.
• Must be a licensed driver with an insured car.
• Excellent presentation, negotiation, and relationship-building skills required.
• Must have the ability to work independently with minimal supervision and be self-motivated.
• Salaried position that requires a minimum of 40 hours per week.

Nice To Haves

• Bachelor’s Degree preferred.
• Previous experience in marketing in the healthcare industry is preferred.

Responsibilities

• Work with patients, their families, and other healthcare professionals in the patient’s place of residence.
• Follow agency, state, and federal policies and procedures.
• Consult with the Director of Marketing and attend meetings as required.
• Execute the sales strategy to increase the company's market share through account development.
• Educate the medical community on services provided by Heritage Home Health & Hospice while operating within a set budget.
• Build relationships with physicians, physician support staff, skilled nursing facilities, and assisted living facilities to promote quality patient care.
• Develop and implement strategic marketing sales plans to promote census growth, community recognition, and increased referrals.
• Track referral trends in home health and identify key target marketing opportunities.
• Attend necessary meetings, update on competitor information, and work with team members.
• Successfully execute a weekly, monthly, and quarterly strategy to increase market share through key account development, including prospecting/diversification and call frequency/routing.
• Plan activities to maximize territory coverage of both existing and prospective accounts.
• Execute effective sales calls that identify and meet the needs of the referral community and clearly communicate the features and benefits of Heritage Home Health & Hospice.
• Be a good steward of the company’s financial resources by working with a sales budget and projecting ROI.
• Adhere to policies, procedures, and protocols for Heritage Home Health & Hospice.
• Know the features and benefits of all services provided by Heritage Home Health & Hospice, articulate competitive advantages, specialty programs, and Medicare guidelines.
• Educate the medical community about the services of the organization through effective sales calls and in-services with appropriate tools and literature.
• Perform any other assigned tasks.

Benefits

• Generous time off with pay for full and part-time employees
• Continuing education opportunities
• Matching IRA retirement account for full-time employees
• Comprehensive insurance plans for medical, dental, and vision coverage for full-time employees
• Electronic medical records and mobile devices for all clinicians

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED