Marketer - Digital Marketing (On-Site)
About The Position
Gopher Sport is seeking an experienced digital marketer to join their Digital Presence Team. This role will support the execution of digital marketing campaigns across various channels including search, display, social, video, and AI. The ideal candidate will enjoy managing digital campaigns, thriving in a fast-paced environment, collaborating with a team, and proactively solving problems. Gopher Sport is an industry leader in inventing and selling high-quality products for physical education, athletics, fitness, and recreation, with a mission to help teachers and coaches promote health and fun through physical activity. They have been committed to innovation, exceptional service, and customer satisfaction since 1947.
Requirements
- Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
- 1+ years of experience in a digital marketing role.
- Valid experience managing or coordinating paid search, social media, and/or video campaigns.
- Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
- Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.
- Experience in a B-to-I or B-to-B marketing/advertising department preferred.
Nice To Haves
- Focus or coursework on digital marketing preferred.
- Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
- Experience in a B-to-I or B-to-B marketing/advertising department preferred.
Responsibilities
- Deploying New Digital Marketing Campaigns: Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels.
- Review and Optimize Performance: Consistently make changes in campaign structure, content, etc. to ensure that objectives are met or exceeded.
- Maintain and Publish Regular Reporting: Maintain dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.
- Conduct Experiments: Executing tests with the support of department leaders to improve results.
Benefits
- Traditional and HSA Health Insurance options
- Vision
- 3 weeks of Paid Time Off accrued the first year
- 3 weeks of remote work flexible hours
- 8 company paid holidays
- Profit sharing
- 401K
- Lifestyle Spending Account
- Tuition reimbursement
- Product discounts
- Onsite fitness center
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
