Marketing Coordinator (On-Site)

Alexandria Industries•Alexandria, MN

1d•$27 - $34•Onsite

About The Position

The Marketing Coordinator role at Alexandria Industries (A.I.) involves developing and executing various marketing strategies, planning and organizing departmental activities, and managing the department's expense budget in collaboration with the Director of Business Development. This position provides crucial support to Senior Leadership, the Director of Business Development, the commercial team, and department members on economic issues, business outlooks, and market trends. The role also encompasses managing internal and external communications, facilitating project workflows, and contributing to corporate reputation building through community involvement and social responsibility initiatives. Key responsibilities include developing company literature, coordinating trade show participation, creating customer retention strategies, and managing customer satisfaction surveys. The Marketing Coordinator will also develop innovative marketing campaign ideas, create engaging presentations and multimedia content, and lead customer leadership events. Data analysis for market evaluation, competitor monitoring, and research on industry changes are also integral parts of the role. The position requires preparing and sharing marketing information with the board of directors and executives, creating communication pieces like newsletters, and updating brand guidelines. Participation in the interviewing process and identifying cost-saving methods within the department are also expected. Furthermore, the role involves analyzing and managing website needs, including edits, hosting, SEM, and development, as well as reviewing department data for continuous improvement recommendations. The Marketing Coordinator must be prepared to respond to emergency situations and develop department goals aligned with the organization's mission, vision, and values. Bi-weekly timesheet and PTO request submission is also a duty.

Requirements

Bachelors degree in Marketing, Economics, Communications, Public or Media Relations
6+ years of progressive marketing related experience
3+ years of leadership preferred
Strong computer skills (Microsoft Suite)
Strong formatting and editing skills (Adobe Creative Suite: Dreamweaver, Illustrator, InDesign, Photoshop, Fireworks, Flash, Acrobat Pro)
Exceptional public relations skills
Self-directed, able to take initiative and exercise independent judgment
Ability to create, foster and grow business relationships with leadership and team members
Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
Ability to support business units with numerous high priorities in multiple locations
Excellent oral and written communication skills
Strong attention to detail
Credible, with excellent business acumen and high level analysis skills
Strong team focus with the ability to work effectively in a professional and team environment
Ability to provide strong servant leadership to support team members
Ability to take part in continuous education and training
Ability to interact at a high level with all levels of the organization
Ability to maintain professionalism and composure in every situation
Ability to travel to marketing related events as needed

Nice To Haves

Experience working for a manufacturing company preferred

Responsibilities

Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
Exhibit active leadership in order to model and support the company’s values, vision and strategies
Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)
Plan and organize all activities in the department; develop department goals, objectives and systems
Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget
Provide support to Senior Leadership, Director of Business development and commercial team and department team members regarding economic issues, business outlooks, and market trends
Manage all internal and external communications efforts
Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounders, executive biographies, etc.
Coordinate/Attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives
Develop innovative and effective customer retention strategies
Guide and support customer satisfaction surveys through analysis and strategy
Develop innovative marketing campaign ideas and support them from implementation to completion
Develop creative and engaging presentations
Develop marketing collateral, materials, equipment, clothing
Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)
Lead the planning and execution of the customer leadership events when/if held
Collect and analyze data to evaluate existing and potential markets
Identify and monitor competitors
Research market conditions and changes in the industry that may effect sales
Prepare and share marketing information with board of directors and executives as requested
Create communication pieces as needed (customer/employee newsletters, postings, )
Update the brand guidelines when needed
Participate in the interviewing and selection process for department openings as needed
Identify and implement methods for reducing costs and expenses in the department
Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs
Review and analyze department data and trends to make continuous improvement recommendations
Respond to emergency situations during and after standard hours to resolve issues that may arise
Develop and implement department goals and key measures that align with the mission, vision and values of the organization
Review and submit employee time sheets bi-weekly and PTO requests as needed