Marketer - Digital Content, SEO, GEO (On-Site)

Gopher Sport • Owatonna, MN

8d • $57,650 - $82,300 • Onsite

About The Position

Gopher Sport is seeking an experienced content creator with SEO/GEO expertise to join their Digital Presence Team. This team is responsible for the presentation and performance of Gopher Sport and its family of brands across various digital channels, including search, display, social, video, and AI. The ideal candidate will have a proven ability to create digital content that enhances discoverability in search and AI results, enjoys learning about new industries and products, and is motivated by tracking the impact of their work. They should also be a collaborative team player, capable of working independently and proactively solving problems, and eager to contribute to shaping a new team's culture and processes. Gopher Sport is an industry leader in inventing and selling high-quality products for physical education, athletics, fitness, and recreation, with a mission to help teachers and coaches promote health and fun through physical activity since 1947.

Requirements

• BA/BS in Marketing, English, or related degree. Focus or coursework on digital marketing preferred.
• 2+ years managing SEO/GEO initiatives with track record of performance improvement.
• Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) preferred.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Responsibilities

• Research new subject areas, produce new authoritative content, format to maximize discoverability in search and AI-generated results, and launch content to websites on time.
• Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.
• Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.
• Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address issues.
• Publish clear, accurate reporting on web content production and performance.

Benefits

• Health Insurance options (traditional and HSA)
• Vision
• 3 weeks of Paid Time Off accrued the first year
• 3 weeks of remote work flexible hours
• 8 company paid holidays
• Profit sharing
• 401K
• Lifestyle Spending Account
• Tuition reimbursement
• Product discounts
• Onsite fitness center

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level