Market Strategy & Analyst Influence Specialist (SASE/SSE)

Palo Alto Networks•Office - USA - CA - Headquarters, CA

13d•$140,100 - $226,600

About The Position

Palo Alto Networks is seeking a highly organized, proactive Market Strategy & Analyst Influence Specialist to join its product management team, focused on the network security business unit and supporting SASE and SSE product lines. The role supports the company’s engagement with influential industry analysts and acts as an operational engine for market intelligence and strategic influence. Working closely with product management teams, the specialist manages analyst interactions, executes market strategy operations, and helps ensure technical innovations are accurately reflected in market research. The role encompasses evaluative report submissions, peer review campaigns, analyst engagement, metrics and reporting, internal enablement, event support, and maintenance of internal tools and analyst-related materials. The position requires 5+ years of relevant experience in analyst engagement, technical marketing, product marketing, or communications in cybersecurity, SaaS, or enterprise software. Candidates should have a foundational technical understanding of network security, particularly SASE and SSE, and be willing and able to travel to industry events and corporate headquarters as required.

Requirements

At least 5 years of experience in analyst engagement, technical marketing, product marketing, or communications within cybersecurity, SaaS, or enterprise software.
Foundational technical understanding of network security, specifically SASE and SSE architectures, and ability to grasp complex features and support clear business-value narratives.
Track record managing multi-step deliverables and cross-functional inputs, particularly major analyst evaluation processes such as Gartner Magic Quadrants and Forrester Waves, and comprehensive RFIs.
Exceptional organizational skills and attention to detail, with a collaborative, team-first mindset.
Excellent written and verbal communication skills, including compiling executive notes, writing strategic insights, and drafting team updates.
Willingness and ability to travel to industry events and corporate headquarters as required by the business.

Nice To Haves

Hands-on experience managing Gartner Peer Insights campaigns or similar customer review platforms.
Familiarity with analyst tracking tools, portal management, and data reporting platforms for measuring program ROI.
Ability to thrive in a fast-paced environment with shifting priorities, high-visibility deliverables, and multiple stakeholders.

Responsibilities

Manage end-to-end submissions for major evaluative reports, including Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes; build RFI templates, coordinate cross-functional inputs, and finalize submissions.
Partner with Product Management to manage analyst interaction calendars; schedule, attend, and facilitate briefings and inquiries; compile interaction notes; and identify opportunities to influence analysts.
Drive and manage Gartner Peer Insights campaigns to improve rankings, capture customer advocacy, and highlight leadership in network security categories.
Track and report analyst influence metrics, including coverage volume, PAN mentions, interaction data, and content reprints across business units.
Lead analyst influence updates, synthesize strategic insights, and support analyst influence roll-ups and business reviews.
Help train internal staff, product managers, and subject matter experts on analyst influence best practices and prepare them for inquiries and briefings.
Oversee day-to-day market strategy operations, including planning internal and external analyst events, building briefing books, creating pre- and post-event surveys, and performing data entry.
Define and manage analyst influence campaigns.
Assist with developing and maintaining internal tools for the product management team.
Keep analyst profile and influence campaign documents updated with accurate information, press releases, and competitor activity.