Market Response Representative

Momentive

20h•Remote

About The Position

As a Market Response Representative (MRR), you will serve as the crucial link between marketing, sales, and prospects, directly influencing pipeline growth, sales productivity, and customer satisfaction. Your role involves promptly responding to inbound leads and inquiries, qualifying prospects, and routing them to the appropriate teams. You will act as a trusted resource, answering initial questions, highlighting Momentive's value, and building interest in our solutions. Additionally, you will conduct outbound calls and email follow-ups to re-engage warm leads, maintain accurate records in Salesforce CRM, and stay updated on Momentive's products and services. You will also support the sales process, analyze lead data for insights, and develop a working knowledge of the end-to-end marketing and sales process to identify areas for improvement.

Requirements

1-2 years of experience using Salesforce CRM to manage leads, contacts, and opportunities.
A professional phone presence and excellent verbal and written communication skills.
Strong work ethic, personal accountability, and the ability to thrive in a fast-paced environment.
Excellent time management skills and the ability to prioritize effectively.
A desire for continuous learning and self-improvement.
Strong critical thinking, active listening, and problem-solving skills.

Nice To Haves

Bachelor’s degree preferred.
1-2 years of inside sales, business development, or marketing experience preferred.
Experience with cold calling is a plus.

Responsibilities

Respond promptly to inbound leads, web inquiries, and customer requests to ensure timely follow-up.
Qualify prospects to determine fit based on predefined criteria, capturing relevant details, and enriching CRM records.
Route qualified leads and customer inquiries to the appropriate sales or support team members for next steps.
Serve as a trusted resource to prospects by answering initial questions, positioning Momentive’s value, and building interest in the right solution.
Conduct outbound calls and targeted email follow-ups to re-engage warm leads and accelerate them through the funnel.
Capture, maintain, and expand accurate records in Salesforce CRM by logging activities, updating prospect data, and tracking engagement.
Stay current on Momentive’s products, services, and messaging to effectively answer questions and position our solutions.
Support the sales process by preparing leads for smooth handoffs and assisting with early-stage sales cycle tasks.
Analyze and synthesize lead and prospect data from multiple sources to provide insights and recommendations to marketing and sales leadership.
Develop a working knowledge of the end-to-end marketing and sales process to help identify opportunities for continual improvement.