Market Research Manager (US)

PointClickCare

2d•$102,000 - $114,000•Remote

About The Position

At PointClickCare, our mission is to help providers deliver exceptional care, starting with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations. We reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. We empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. This role involves travel to in-office events for remote roles, including onboarding, team events, and semi-annual/annual meetings. For hybrid roles, residing within commutable distance to the office is expected for weekly/bi-weekly/monthly team events.

Requirements

5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry
Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
Expertise with Excel, PowerPoint, PowerBI, and AI solutions
Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment
Bachelors or advanced degree in business, mathematics, or the sciences
Should have understanding of conjoint, Max Diff, price elasticity, concept testing, and other such research types.
Should have experience managing complex market research studies such as brand health and brand equity trackers

Nice To Haves

Has a deep understanding of the healthcare industry/sector including experience with LTPAC, Acute and/or Payer audiences.
Previous experience working successfully in a SaaS organization
Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies

Responsibilities

Foster a Customer-Centric Culture: Advocate for a customer-focused approach throughout the organization by promoting the voice of the customer and enhancing primary research capabilities.
Execute Research Projects: Assist in designing, implementing, and managing market research studies utilizing qualitative and quantitative methods, such as surveys and focus groups, to gather insights on customer needs, market trends, and competitive activity.
Methodology Development: Contribute to the development and refinement of research methodologies and best practices to enhance the quality and effectiveness of research efforts.
Data Collection and Analysis: Gather, organize, and analyze data from various sources, including qualitative interviews, discussions, surveys, and industry publications, using both basic and advanced tools like Excel, SPSS, or AI-based solutions.
Reporting and Insights: Create reports, dashboards, and presentations that clearly communicate findings and actionable insights to internal teams and stakeholders, aiding in marketing and product strategy decisions.
Presentation Skills: Deliver findings and recommendations to senior leadership and stakeholders through engaging presentations.
Quality Assurance: Maintain data accuracy and integrity by overseeing research administration, paying close attention to detail, and properly managing confidential or regulated information.
Support Senior Staff: Provide logistical and analytical assistance to senior research or insights managers by conducting background research, drafting survey and discussion guides, and more.
Project Management: Oversee project timelines, document research processes, assist with scheduling, and maintain organized research files.
Innovation and Trends: Stay updated on emerging research technologies and methodologies to innovate research practices and enhance the quality of insights.