Market Research Analyst

Lamar Advertising•Baton Rouge, LA

2d•Onsite

About The Position

Lamar Advertising is hiring a Market Research Analyst for its Corporate Office. The analyst produces and analyzes sales reports and analytics materials using sales-system data, research, and media ratings, and helps ensure high-quality, data-driven sales content and sales-system solutions. The role supports Sales Operations through research, reporting, data quality control, sales content maintenance, inventory analysis, user support, and software integration validation. The primary work environment is an office, with travel away from home less than 10% of nights.

Requirements

English fluency.
Ability to type and use word-processing software.
Strong ability with database and spreadsheet software.
Familiarity with most types of modern office equipment, including copiers, computers, phones, and fax machines.
Strong math and analysis skills.
Ability to communicate complex ideas simply, verbally and in writing.
High school education or equivalent.
Bachelor's degree in Business, Sales, Data Analytics, Marketing, or a related field.
At least one year of experience in Salesforce or an equivalent enterprise CRM.

Nice To Haves

Knowledge of online services and the Internet.
Experience working in a CPQ platform.
One or more years of experience in sales research or sales system support for a large company with multiple concurrent projects.
At least one year of experience working in Salesforce or another CRM, content management, data systems, or sales enablement.

Responsibilities

Create research-based sales reports, including market demographics, industry and consumer profiles, and custom research products using industry research subscriptions.
Collect and analyze sales figures, including sales performance, sales activity, sales material usage, and rates.
Interpret data from CRM, Sales Enablement Platform, sales packaging, quoting, and customer account databases to inform team efforts and project decisions.
Assemble research and data for vertical sales efforts and corporate initiatives, and track resulting revenue.
Assist the Technical Training team with user analytics reporting, documentation of new features for testing and rollout, and troubleshooting reported issues.
Assist team leads with project organization, prioritization documentation, and status updates.
Maintain the organization and accuracy of published sales materials and conduct routine audits and monitoring to support an optimal user experience in the Sales Enablement Platform.
Collaborate in user support inboxes to manage report requests and support tickets.
Perform quality control on data and formatting used in sales content and reporting supported by Sales Operations.
Track sales content usage and identify revenue attributed to that content.
Collaborate with Marketing, Local Sales, and National Sales regarding needs for measurement metrics and sales reports.
Audit out-of-home measurement data and inventory information used in sales content and analytics supported by Sales Operations.
Report and visualize inventory information for new inventory, organizational transfers, and conversions.
Assist in supporting and validating software integrations or enhancements that affect Sales Operations data services and reporting capabilities.

Benefits

120 hours of paid time off (PTO), increasing with tenure.
12 paid company holidays.
Comprehensive training program.
Career advancement opportunities.
Ongoing professional development and internal leadership programs.
Multiple medical plan options and a health savings account.
Hospital, Critical Illness, and Accident coverage.
Short- and long-term disability coverage.
Paid parental leave.
Employee Stock Purchase Plan.
401(k) plan with company match.
Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
People-first culture focused on connection, community involvement, and transparency around employee feedback.