Market Research Analyst
About The Position
Lamar's Corporate Office is hiring a Market Research Analyst to produce and analyze sales reports and analytics materials using sales system, research, and media ratings data. The role supports high-quality, data-driven sales content and sales system solutions. The analyst creates research-based sales reports and custom research products, analyzes sales performance and activity, interprets data from CRM and sales platforms, and tracks the revenue generated by sales initiatives and content. The role also supports sales-platform user analytics, feature testing and rollout, troubleshooting, project coordination, content audits, user support, data quality control, measurement data and inventory audits, inventory reporting, and software integrations or enhancements. The primary work environment is an office. The schedule is Monday through Friday, 8 a.m. to 5 p.m. Nights spent traveling away from home are less than 10%.
Requirements
- English fluency.
- Ability to type and use word-processing software, with strong database and spreadsheet software skills.
- Familiarity with most types of modern office equipment, including copiers, computers, phones, and fax machines.
- Strong math and analysis skills.
- Ability to communicate complex ideas simply, verbally and in writing.
- High school education or equivalent.
- Bachelor's degree in Business, Sales, Data Analytics, Marketing, or a related field.
- At least one year of experience in Salesforce or an equivalent enterprise CRM.
Nice To Haves
- Knowledge of online services and the Internet.
- Experience working in a CPQ platform.
- One or more years of experience in sales research or sales system support for a large company with multiple concurrent projects.
- At least one year of experience working in Salesforce or another CRM, content management, data systems, or sales enablement.
Responsibilities
- Create research-based sales reports, including market demographics, industry and consumer profiles, and custom research products using industry research subscriptions.
- Collect and analyze sales figures, including sales performance, sales activity, sales material usage, and rates.
- Interpret data from CRM, Sales Enablement Platform, sales packaging, quoting, and customer account databases to inform team efforts and project decisions.
- Assemble research and data for vertical sales efforts and corporate initiatives, and track the resulting revenue.
- Assist the Technical Training team with user analytics reporting, documentation of new features for testing and rollout, and troubleshooting reported issues.
- Assist team leads with project organization, prioritization documentation, and status updates.
- Maintain the organization and accuracy of published sales materials and optimize the Sales Enablement Platform user experience through routine audits and monitoring.
- Collaborate in user support inboxes to manage report requests and support tickets.
- Provide quality control for data and formatting used in sales content and reporting supported by Sales Operations.
- Track sales content usage and identify revenue attributed to it.
- Collaborate with Marketing, Local Sales, and National Sales on requirements for measurement metrics and sales reports.
- Audit out-of-home measurement data and inventory information used in Sales Operations sales content and analytics.
- Report and visualize inventory information for new inventory, organizational transfers, and conversions.
- Assist with supporting and validating software integrations or enhancements that affect Sales Operations data services and reporting capabilities.
Benefits
- 120 hours of paid time off (PTO), increasing with tenure.
- 12 paid company holidays.
- Comprehensive training program.
- Career advancement opportunities.
- Ongoing professional development and internal leadership programs.
- Multiple medical plan options and a health savings account.
- Hospital, Critical Illness, and Accident coverage.
- Short- and long-term disability coverage.
- Paid parental leave.
- Employee Stock Purchase Plan.
- 401(k) plan with company match.
- Up to $1,200 in employer-paid HSA contributions and cash rewards for participating in the wellness program.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
