Sr. Market Research Analyst

BorgWarner • Auburn Hills, MI

2d

About The Position

The Sr. Market Research Analyst plays a lead support role within BorgWarner’s Global Market Research organization, partnering with Corporate and cross-business-unit functions to advance strategic and financial objectives. The analyst owns the tracking and synthesis of market intelligence, industry analysis, and data-driven insights that inform leadership decisions and support cross-functional execution.

The role serves as a subject matter expert in Industrial market analysis, specifically Energy Storage and Power Conversion, leads core analytical workstreams, and contributes to cross-business-unit M&A diligence initiatives. Reporting to the Manager, Market Research, the analyst works closely with various functions and Business Units to support BorgWarner’s growth initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, or Engineering, or equivalent industry experience.
• At least 5 years of Sales, Strategy, Marketing, and/or Engineering experience; automotive experience is preferred.
• Experience in Market Research.
• Excellent verbal and written communication skills.
• Creative problem-solving ability and the ability to tell a story with data.
• Proficiency in Microsoft Excel, PowerPoint, Copilot, and Word.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Automotive experience.
• Technical experience in automotive, data center, or energy markets.

Responsibilities

• Assist Market Research and BorgWarner leadership teams with analysis of global strategic issues, vehicle production trends, data acquisition, and presentation to leadership.
• Lead support for consolidating and communicating key BorgWarner market dynamics, including Total Addressable Market, Outgrowth, and Content Opportunity Per Vehicle, for Investor Relations, Finance, and other corporate groups.
• Lead support for the M&A data delivery process, including market sizing, analysis, estimates, and due diligence for cross-Business Unit M&A projects.
• Manage development of the VISTA model to maintain its relevance and accuracy, and oversee the addition of newly acquired product markets, including share and sourcing intelligence.
• Own the process for delivering enterprise-level consolidated customer views to the GGB and Corporate Strategy, and prepare strategic recommendations on customer focus and growth opportunities.
• Conduct new and adjacent market and competitive analyses for selected growth and innovation projects, including Industrial analysis for Energy Storage and Power Conversion markets.
• Monitor industry developments and analyze long-term global propulsion trends; assist with identifying new products and threats to existing business.
• Lead ad hoc market analyses and customer and competitive assessments, especially for non-core products and markets.
• Support Market Outlook preparation, quarterly BoD deliverables, GGB data analysis, SIMS (CRM tool) maintenance, and ad hoc analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior