Market Manager – Boston, MA

Bacardi • Boston, MA

4d

About The Position

As Market Manager, you will lead Bacardi’s on-premise execution, relationships, and growth across Massachusetts, with a primary focus on Boston. You will manage approximately 25 influential on-premise accounts, deliver sales targets and KPIs, and develop customer strategies and business plans. You will provide day-to-day market leadership to distributor-based Brand Development Managers and Bacardi Brand Ambassadors while collaborating across the sales and marketing organization. The role is based in Greater Boston, Massachusetts and does not currently have direct Bacardi reports.

You will serve as the leader of the Massachusetts on-premise channel and as a key Bacardi contact for customers, distributors, and agency partners. The position owns market sales targets and execution, builds customer relationships and business opportunities, and maintains a strong presence in Boston’s hospitality community. You will work with the State Manager and Regional Director to build the local market sales execution plan.

Requirements

• Bachelor’s degree in Business or a related field.
• At least three years of sales experience within the spirits, beverage, or hospitality industry is ideal, including two or more years of on-premise experience.
• Understanding of the on-premise business and the critical business factors that drive and affect customer decisions.
• Leadership and ownership mindset, with a passion for driving business results.
• Influential communication and strong interpersonal skills.
• Excellent written and verbal communication skills, including the ability to present to small groups such as executives, Bacardi Primos, vendors, and customers at all organizational levels.
• Computer proficiency with Microsoft Office products, including Word, Excel, PowerPoint, and Outlook, and the ability to use advanced computer functions including navigating the Internet.

Nice To Haves

• Previous experience in a Market Manager or comparable market leadership role.

Responsibilities

• Provide day-to-day leadership, coaching, and market direction to four distributor-based Brand Development Managers and three Bacardi Brand Ambassadors.
• Lead regular distributor and market team meetings, including setting agendas, reviewing performance, discussing programming and promotional plans, and aligning partners on goals and execution priorities.
• Collaborate cross-functionally and use Bacardi resources and distributor partnerships to maximize performance, increase volume, and build business opportunities.
• Influence distributor territory managers and sales consultants to execute local market priorities and plans.
• Develop and strengthen key customer relationships, creating strategies and plans that deliver win-win outcomes through presentations and return-on-investment evaluation.
• Manage budgets, pricing, promotional programs, and investment decisions; evaluate program costs and return on investment to drive profitable growth.
• Provide the commercial team with market and competitive brand updates, including timely and accurate information about field conditions affecting volumes and distributor or competitor staffing changes.
• Coordinate Brand Ambassador schedules and market activities, and support visiting brand teams by organizing account visits, activations, and other market priorities.
• Lead the Massachusetts on-premise channel; build the local market sales execution plan with the State Manager and Regional Director, own sales targets and KPIs, and drive execution.
• Engage new and existing customers to identify business opportunities.
• Partner with accounts and serve as a business consultant to support customer objectives.
• Maintain a consistent presence in the trade and build relationships across Boston’s hospitality community while staying connected to customers, distributor partners, and local market trends.
• Manage and grow approximately 25 influential on-premise accounts, primarily in Boston, while overseeing the broader Massachusetts on-premise business.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical insurance.
• Critical illness insurance.
• Life insurance.
• Employee Assistance Programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance; plan details vary by employment, region, market, function, or brand.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager