Market Development Representative - On and Off Premise

Sazerac Company•Alexandria, VA

About The Position

The Market Development Representative partners with on-premise accounts such as restaurants and bars, and off-premise accounts such as grocery, convenience, and liquor stores, to achieve volume and distribution sales goals across Sazerac’s spirits portfolio. The role implements solutions to grow assigned accounts and increase Sazerac brands’ market share, uses consumer and category trends to educate customers and address business challenges, and leads distributors in in-store selling, marketing, and account execution. The representative helps meet volume objectives, executes programs for distribution, merchandising, displays, and retail promotions, and builds mutually valuable relationships with customers by understanding their needs. The role also serves as a communication lead among key customers, wholesalers, and internal teams, while monitoring established KPIs. Responsibilities may vary by state based on regulatory requirements.

Requirements

Bachelor’s degree or equivalent experience.
At least 1 year of professional field sales experience in the alcohol-beverage or consumer packaged goods (CPG) industries.
New college graduates must have a sales or marketing internship, a full-time or part-time sales role (preferably in CPG), and/or sales competition experience.
An achievements-based resume highlighting sales accomplishments and their impact.
Proven volume achievements and ability to deliver distribution and retail promotional goals.
Demonstrated successful use of sales data analytics and tools to drive results, identify market trends, and produce measurable outcomes.
Valid driver’s license and ability to travel within an assigned territory.
Flexibility to work non-traditional hours, including evenings and weekends.
Live in or near the assigned territory.
Ability to personally cover ordinary and essential business expenses, which will be promptly reimbursed.
Ability to obtain a solicitor’s permit in any state.
Strong communication skills.
Ability to stand for extended periods, lift or move objects up to 35 pounds without assistance, ascend or descend stairs, and drive to and visit multiple accounts in one day.

Responsibilities

Implement and manage solutions to grow assigned accounts and increase Sazerac brands’ market share.
Use consumer and category trends to educate customers, address challenges, and increase sales.
Lead distributors with in-store selling, marketing, and account execution.
Help achieve volume objectives for core brands in Sazerac’s portfolio.
Implement and execute programs addressing distribution, merchandising, displays, and retail promotions.
Build mutually valuable relationships with assigned customers by understanding their needs and requirements.
Serve as the communication lead among key customers, wholesalers, and internal teams.
Monitor established Key Performance Indicators (KPIs) to track progress toward goals.