Market Development Manager - Central

Insightec • Miami, FL

1d • Onsite

About The Position

The Market Development Manager (MDM) is the field marketing leader for an assigned region and the go-to-market expert for the Regional Director (RD), Clinical Account Managers (CAMs), and hospital partner sites. In partnership with the RD and CAMs, the MDM advances regional and account strategy to increase utilization of MR-guided Focused Ultrasound programs by building referral networks, strengthening patient care pathways, and raising community awareness. The role brings Americas marketing initiatives to the region, supports hospital marketing leads in promoting programs locally, and serves as the primary marketing partner to each site’s patient navigator. It is a consultative, relationship-driven role focused on translating complex technology into messages that resonate with physicians, field partners, and patients.

The MDM leads regional marketing partnerships and account planning; builds referral pathways and supports patient navigation; plans and leads patient and healthcare-provider education programs; deploys marketing resources and co-marketing activities; and tracks referral and program performance. The position partners with hospital teams on compliant outreach and use of EHR and patient portal tools, with all activity subject to hospital privacy and compliance review.

Preferred locations are Dallas, Houston, or Chicago. This is a field role requiring 30%–40% travel, including some evenings and weekends.

Requirements

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or a related field.
• At least 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing.
• Proven success building referral relationships with physicians or other providers and executing field events and programs.
• Working knowledge of hospital operations and how hospitals build clinical service lines.
• Understanding of HIPAA and healthcare compliance, including the Anti-Kickback Statute, as it applies to outreach, speaker programs and dinners, and referral source engagement.
• Ability to travel 30%–40%, including some evenings and weekends.
• Proficiency in Microsoft Word, Excel, PowerPoint, Adobe, Canva or similar tools, HubSpot or similar CRM, Zoom, and Teams.
• Excellent written and verbal communication skills, including the ability to moderate live events.
• Ability to manage projects and provide indirect leadership across cross-functional teams.
• Ability to work analytically with funnel data to prioritize accounts and activities.

Nice To Haves

• Two years of sales experience preferred.
• Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH, and with using alerts, registries, or patient portal campaigns to identify procedure candidates.
• Experience in neuroscience or another procedural service line.
• Experience launching or growing a new technology or service line within hospital accounts.
• Strategic partnership skills with Regional Directors and Clinical Account Managers, including influencing regional strategy and objectives.
• A consultative and creative approach to traditional and non-traditional marketing, including translating complex concepts for healthcare professionals, executives, hospital marketing partners, and patients.

Responsibilities

• Serve as the key marketing resource and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing.
• Partner with the RD and CAMs to shape regional and account strategy, define account targets, activities, and timelines, and align program goals and referral priorities with hospital leaders and marketing leads.
• Bring national marketing initiatives to the region, adapt them to local needs, and provide marketing updates on regional calls.
• Build and deepen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources to promote earlier patient identification.
• Serve as the key relationship with each site’s patient navigator and lead handoffs of inquiries from Insightec (PES) to the account patient navigator.
• Work with hospital program teams, the RD, and CAMs to address bottlenecks between referral and treatment, including scheduling, authorization, and navigation.
• Plan, promote, moderate, and follow up on Patient Therapy Awareness Events (webinars) and HCP Therapy Awareness Programs.
• Lead Therapy Access Program (TAP) activities and drive peer-to-peer dinners in the region with the RD and CAMs, consistent with company policies and healthcare compliance requirements.
• Deploy regional marketing kits, contribute account input to collateral and toolkit updates, and create site-level resources, including unbranded collateral.
• Co-market with hospital marketing leads to promote programs locally and raise community awareness through regional events such as tournaments, conferences, and seminars.
• Partner with Marketing Communications on digital strategies, including webinars, social media, user experience, SEO, and blogging; maintain a communications plan with hospitals, Capital and Clinical Reps, and partners.
• Partner with hospital clinical, informatics, and marketing teams on compliant, hospital-led use of EHR and patient portal tools—such as clinical decision support alerts, registries, and MyChart—to surface potential candidates, routing activity through hospital privacy and compliance review.
• Track and report referral funnel and program metrics, including referral volume by source, conversion, time to treatment, and event results; keep CRM records current, for example in HubSpot.

Benefits

• Competitive perks and benefits are offered in each region.
• Flexible work environment.
• A life-work balance philosophy that encourages employees to pursue meaningful activities outside work.
• Career development and opportunities to grow internal talent.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior