Market Development Associate
About The Position
The Market Development Associate supports the development of market-segment initiatives for Profile’s Environmental Solutions business unit, including in the energy, construction, and other designated markets. The role supports Sales, Marketing, and Business Development by identifying and qualifying project opportunities that can advance the sales pipeline. It involves researching construction projects, finding stakeholders and decision-makers, assessing prospects’ needs, and sharing qualified leads and project information with Business Development and Sales teams. The associate communicates the value of hydroseeding and Profile erosion-control and vegetation-establishment solutions to external stakeholders, maintains lead and project records in Microsoft Dynamics 365, and helps improve department workflows with Microsoft Office applications, Dynamics 365, and Claude AI. The role also includes following up with prospects, nurturing customer relationships, preparing regional updates, and creating presentations for internal and external audiences. The position primarily works remotely from a home office. Travel of up to 25 days is required for trade shows, distributor meetings, field demonstrations, and internal national sales meetings. The role may require more than 40 hours per week.
Requirements
- Bachelor’s degree in business administration, construction, environmental studies, science, engineering, sales, marketing, or a related field.
- Experience interpreting project plans and specifications and navigating bid cycles and construction timelines.
- Proficiency using CRM software to enter and track projects, contacts, and updates throughout complex sales cycles.
- Experience using lead-pursuit resources such as LinkedIn Sales Navigator, ZoomInfo, or Lynda.
- 1–3 years of experience in inside sales, direct sales, B2B sales, or business development.
- Experience with customer relationship management software such as Salesforce or Dynamics CRM and Microsoft Office.
- Advanced Microsoft Excel proficiency.
- Proficiency in lead-development software and ability to research and search databases for project opportunities.
- Strong computer skills, including Microsoft Dynamics, Power BI, ClickDimensions, CRM, Microsoft Teams, Word, Outlook, Excel, PowerPoint, and Dropbox.
- Ability to read, write, and speak English.
- Ability to perform office activities including remaining seated for periods of time, computer entry, filing, and lifting and carrying office supplies.
- Ability to occasionally lift up to 50 pounds.
- Fine hand manipulation skills for keyboarding.
- Ability to travel up to 25 days for trade shows, distributor meetings, field demonstrations, and internal company national sales meetings.
Nice To Haves
- Experience in engineering, construction, renewable energy, or environmental industries.
- Experience using AI tools, automation programs such as Zapier, or bid-tracking software such as iSqFt, Dodge Reports, or ConstructConnect Insight.
- Programming experience.
- Experience in the construction, erosion-control, or solar industry.
- Ability to speak a second language.
Responsibilities
- Research significant construction projects in planning, pre-construction, and construction stages using internal, open-source, and third-party resources, and identify decision-makers and key stakeholders.
- Assess projects’ potential need for company solutions, qualify prospects, and route qualified leads with relevant project details to Business Development and Sales teams.
- Follow up on qualified leads by telephone, email, and LinkedIn, building a book of business for the Business Development team.
- Learn and communicate the value of hydroseeding and Profile erosion-control and vegetation-establishment solutions to external stakeholders to create sales opportunities in key market segments.
- Maintain records and documentation for lead conversions and project tracking in Microsoft Dynamics 365.
- Improve and automate department workflows using Microsoft Office applications, Microsoft Dynamics 365, and Claude AI.
- Prepare and present regional updates on projects and leads.
- Build and deliver PowerPoint presentations for internal and external audiences.
- Engage with existing relationships and nurture customer and prospect relationships.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
