Market Development Associate

Profile Products•Buffalo Grove, IL
•Remote

About The Position

The Market Development Associate supports the development of market-segment initiatives for Profile’s Environmental Solutions (ES) business unit, including in energy, construction, and other designated markets. The role supports Sales, Marketing, and Business Development by identifying and developing opportunities that build the sales pipeline. The associate researches construction projects, assesses prospects’ potential needs, helps communicate Profile’s solutions to industry stakeholders, and maintains accurate lead and project records. The position primarily works remotely from a home office and requires travel for trade shows, distributor meetings, field demonstrations, and internal national sales meetings.

Requirements

  • Bachelor’s degree in business administration, construction, environmental science, engineering, sales, marketing, or a related field.
  • 1–3 years of experience in inside sales, direct sales, B2B sales, or business development.
  • Experience interpreting project plans and specifications and navigating bid cycles and construction timelines.
  • Proficiency using CRM software to enter and track projects, contacts, and updates throughout complex sales cycles.
  • Experience using lead-pursuit resources such as LinkedIn Sales Navigator, ZoomInfo, and Lynda.
  • Experience with customer relationship management software such as Salesforce or Dynamics CRM and Microsoft Office.
  • Advanced Microsoft Excel proficiency.
  • Proficiency in lead-development software and ability to research and search databases for project opportunities.
  • Strong computer skills, including Microsoft Dynamics, Power BI, ClickDimensions, CRM, Microsoft Teams, Word, Outlook, Excel, PowerPoint, and Dropbox.
  • Ability to read, write, and speak English.
  • Ability to perform the essential functions of the position, with reasonable accommodations as needed.
  • Ability to meet the physical demands of an office-based role, including extended periods seated for computer entry, filing, lifting and carrying office supplies, occasional lifting of up to 50 pounds, and fine hand manipulation for keyboarding.
  • May require more than 40 hours per week to perform the essential duties.
  • Willingness to travel up to 25 days for trade shows, distributor meetings, field demonstrations, and internal Company national sales meetings.

Nice To Haves

  • Experience in engineering, construction, renewable energy, or environmental industries.
  • Experience using AI tools, automation programs such as Zapier, or bid-tracking software such as iSqFt, Dodge Reports, or ConstructConnect Insight.
  • Experience in the construction, erosion-control, or solar industry.
  • Programming experience.
  • A second language.
  • Ability to learn existing technology platforms quickly.

Responsibilities

  • Research significant construction projects in planning, pre-construction, and construction stages using internal, open-source, and third-party resources, and identify project decision-makers and key stakeholders.
  • Assess projects’ potential need for Company solutions, qualify prospects, and route qualified leads and relevant project details to Business Development and Sales teams.
  • Follow up with qualified leads by telephone, email, and LinkedIn, building a book of business for the Business Development team.
  • Learn and communicate the value of hydroseeding and Profile erosion-control and vegetation-establishment solutions to owners, utilities, developers, engineers, designers, contractors, and regulators to create sales opportunities.
  • Maintain records and documentation for lead conversions and project tracking in Microsoft Dynamics 365.
  • Improve and automate department workflows using Microsoft Office applications, Microsoft Dynamics 365, and Claude AI.
  • Prepare and present regional updates on projects and leads.
  • Build and deliver PowerPoint presentations for internal and external audiences.
  • Engage with existing relationships and continue nurturing customer and prospect relationships.
  • Perform other duties as assigned.
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