Market Area Coordinator

Ford Motor Company • Bedford, NH

3d • $65,100 - $166,200 • Remote

About The Position

The Market Area Coordinator (MAC) serves as the strategic market leader and primary connection point between Ford strategy, MarketSource execution, market intelligence, and dealer outcomes. The MAC translates Ford's technician workforce priorities into a coordinated market strategy, establishes priorities for the TCS team, allocates resources based on dealer need and opportunity, and ensures measurable improvement in technician workforce outcomes. The role provides strategic oversight and governance for six TCS resources while maintaining alignment with Ford Regional Teams, dealer leadership, training and education partners, New Ford Tech, and other relevant Ford business partners.

Success is measured by market-level dealer outcomes, technician workforce improvement, TCS effectiveness, program adoption, cost efficiency, and return on investment—not simply activity volume. The MAC owns the performance of the assigned market, establishes market-level performance targets, monitors progress, identifies gaps, and implements corrective actions. The role also aggregates dealer intelligence, identifies trends and successful practices, recommends process, program, or resource improvements, and supports continuous improvement of the TPS operating model.

This position involves frequent travel, approximately 65%, including overnight and out-of-state travel, and requires willingness to relocate now or in the future. It is a remote position. Salary is determined by applicable grade and candidate qualifications; posted grade ranges are $65,100–$109,300, $74,300–$124,500, $86,600–$144,900, and $99,100–$166,200.

Requirements

• Associate degree required.
• 2–5+ years of professional experience in an automotive or manufacturing environment.
• Ability and willingness to travel frequently (approximately 65%), including overnight and out-of-state travel.
• Strong understanding of dealership Parts and Service operations, technician productivity, and service capacity.
• Experience in project or program management and business planning.
• Ability to work independently, prioritize effectively, follow through, and solve problems quickly.
• Willingness to relocate now or in the future.
• Valid, unrestricted driver's license.

Nice To Haves

• Bachelor's degree.
• Experience in automotive service and support.
• Strong communication, collaboration, organization, and presentation skills.
• Proficiency in Microsoft Office, Teams, and SharePoint.
• Familiarity with Ford systems, including PTS and STARS.

Responsibilities

• Own the assigned market's technician workforce strategy and establish priorities based on dealer needs, workforce data, market intelligence, and Ford strategic objectives.
• Identify high-risk and high-opportunity dealerships and analyze trends, workforce gaps, retention challenges, recruiting needs, training requirements, and technician capacity.
• Establish TCS priorities and engagement strategies, identify emerging workforce trends and risks, and prioritize resources toward dealerships and opportunities with the greatest potential impact.
• Maintain a market-level view of technician supply, demand, retention, pipeline, capacity, and readiness, and translate market intelligence into actionable recommendations for Ford and MarketSource leadership.
• Manage and provide strategic direction to TCS resources; set market priorities and expectations and balance workloads based on dealer complexity, geography, workforce need, and business opportunity.
• Assign appropriate TCS resources to dealer opportunities; review dealer assessments, engagement strategies, and action plans; monitor execution; and adjust assignments as market conditions change.
• Coach TCSs on consultative dealer engagement, workforce strategy, and outcome-based execution, ensuring activity focuses on measurable dealer outcomes rather than activity volume.
• Identify and escalate performance or resource issues requiring leadership intervention.
• Serve as the primary market-level connection point between MarketSource and Ford stakeholders, dealer leadership, training and education partners, New Ford Tech, technical schools and colleges, and other workforce and technician development stakeholders.
• Serve as the escalation point for significant or complex dealer workforce challenges, determine appropriate intervention, and coordinate resources to develop and execute solutions.
• Address escalations involving technician shortages or attrition, recruiting and pipeline challenges, training and certification gaps, technician capacity, tools, equipment, diagnostic or technology readiness, and operational issues requiring cross-functional support.
• Own assigned-market performance and monitor technician retention, early-career retention, placements and growth, pipeline development, training and certification, capacity, service operations impact, readiness, program adoption, action-plan execution, dealer satisfaction, TCS productivity, cost per dealer, and ROI.
• Establish market-level performance targets, monitor progress, identify performance gaps, and implement corrective actions when results are off target.
• Aggregate TCS dealer intelligence into market-level insights; identify common challenges, emerging trends, and successful practices that can be replicated.
• Recommend process, program, or resource improvements, use performance data to optimize TCS resource allocation, provide leadership with actionable recommendations, and support continuous improvement of the TPS operating model.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year's Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree