Market Area Coordinator

Ford • ,

3d • $65,100 - $166,200 • Remote

About The Position

The Market Area Coordinator (MAC) serves as the strategic market leader and primary connection point between Ford strategy, MarketSource execution, market intelligence, and dealer outcomes. The MAC translates Ford's technician workforce priorities into a coordinated market strategy, establishes priorities for the TCS team, allocates resources based on dealer need and opportunity, and works to achieve measurable improvements in technician workforce outcomes. The role provides strategic oversight and governance for six TCS resources and maintains alignment with Ford Regional Teams, dealer leadership, training and education partners, New Ford Tech, and other relevant Ford business partners.

Success is measured by market-level dealer outcomes, technician workforce improvement, TCS effectiveness, program adoption, cost efficiency, and return on investment, rather than activity volume alone. The MAC owns workforce strategy and market performance, leads and governs TCS resources, coordinates with Ford and strategic partners, addresses complex dealer workforce challenges, and uses market intelligence and performance data to improve program effectiveness. The position requires frequent travel, approximately 65%, including overnight and out-of-state travel, and willingness to relocate now or in the future.

The position is offered at salary grades 5 through 8, with ranges of $65,100–$109,300, $74,300–$124,500, $86,600–$144,900, and $99,100–$166,200, respectively. Final salary grade and base pay depend on candidate skills and experience, job scope, responsibility, and competitive market value. Visa sponsorship is not available, and candidates must be legally authorized to work in the United States.

Requirements

• Associate degree required.
• 2–5+ years of professional experience in an automotive or manufacturing environment.
• Ability and willingness to travel frequently, approximately 65%, including overnight and out-of-state travel.
• Strong understanding of dealership Parts and Service operations, technician productivity, and service capacity.
• Experience in project or program management and business planning.
• Ability to work independently, prioritize effectively, follow through, and solve problems quickly.
• Willingness to relocate now or in the future.
• Valid, unrestricted driver’s license.

Nice To Haves

• Bachelor’s degree.
• Experience in automotive service and support.
• Strong communication, collaboration, organization, and presentation skills.
• Proficiency in Microsoft Office, Teams, and SharePoint.
• Familiarity with Ford systems, including PTS and STARS.

Responsibilities

• Own the assigned market's technician workforce strategy and establish priorities based on dealer needs, workforce data, market intelligence, and Ford strategic objectives.
• Identify high-risk and high-opportunity dealerships; analyze market trends, workforce gaps, retention challenges, recruiting needs, training requirements, and technician capacity.
• Establish TCS priorities and market engagement strategies, identify emerging workforce trends and risks, and direct resources toward dealerships and opportunities with the greatest potential impact.
• Develop and maintain a market-level view of technician supply, demand, retention, pipeline, capacity, and readiness; translate market intelligence into actionable recommendations for Ford and MarketSource leadership.
• Provide strategic direction, coaching, prioritization, and performance governance for TCS resources, including establishing expectations and balancing workloads based on dealer complexity, geography, workforce need, and business opportunity.
• Assign appropriate TCS resources to dealer opportunities; review dealer assessments, engagement strategies, and action plans; monitor execution; and adjust assignments as market conditions change.
• Coach TCSs on consultative dealer engagement, workforce strategy, and outcome-based execution, ensuring activity focuses on measurable dealer outcomes rather than volume.
• Identify and escalate TCS performance or resource issues that require leadership intervention.
• Serve as the primary market-level connection point between MarketSource and Ford stakeholders, including Ford Regional Teams, dealer leadership, Ford and Lincoln dealerships, training and education partners, New Ford Tech, technical schools and colleges, relevant Ford business partners, and other workforce and technician development stakeholders.
• Act as the escalation point for significant or complex dealer workforce challenges, including technician shortages, retention and attrition issues, recruiting or pipeline challenges, training or certification gaps, capacity constraints, tools and technology readiness concerns, and operational issues requiring cross-functional support.
• Determine the appropriate level of intervention and coordinate resources to develop and execute solutions for dealer workforce challenges.
• Own assigned-market performance, establish performance targets, monitor progress, identify gaps, and implement corrective actions when results are off target.
• Monitor and report performance across technician retention and early-career retention, technician placements and growth, pipeline development, training and certification, technician capacity, service operations impact, tools and technology readiness, program adoption, dealer action-plan execution, dealer satisfaction, TCS productivity, cost per dealer, and ROI.
• Aggregate TCS dealer intelligence into market-level insights; identify common challenges, emerging trends, and successful practices that can be replicated across the market.
• Recommend process, program, or resource improvements; use performance data to optimize TCS resource allocation; provide actionable market intelligence and recommendations to leadership; and support continuous improvement of the TPS operating model.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care, and more.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree