Manager, Wedding Sales

Dallas Arboretum & Botanical Garden•Dallas, TX

About The Position

As part of the Advancement division and Sales & Garden Events team, the Manager, Wedding Sales is responsible for generating wedding rental revenue, achieving booking goals, and managing the sales process from initial inquiry through contract execution. This position develops client relationships, maximizes venue utilization, and delivers an exceptional sales experience. The Manager implements sales strategies, monitors performance, supervises the Wedding Sales Coordinator, and collaborates across departments to strengthen the Arboretum's position as a premier wedding destination. The role manages the wedding sales pipeline, conducts tours, prepares proposals, negotiates rental agreements, and secures bookings within established pricing and approval guidelines. It monitors performance and revenue, maintains booking records and documentation, contributes to budget and sales-goal development, and collaborates with Marketing on promotional materials and activities. The Manager also serves as the primary sales contact for prospective clients, coordinates the handoff of confirmed bookings to event operations, supports selected onsite activities, and fosters productive relationships across departments. The Dallas Arboretum and Botanical Garden's mission is to be a garden for all that enriches lives through beauty, learning, and connection. It describes itself as a world-class sanctuary where people and plants flourish in the natural environment and is an equal opportunity employer.

Requirements

Three or more years of successful sales experience.
Proven ability to achieve revenue goals, manage sales pipelines, negotiate agreements, and close business.
Excellent interpersonal, presentation, negotiation, and written communication skills.
Strong organizational skills, attention to detail, sound judgment, and ability to manage competing priorities and deadlines.
Proficiency in Microsoft Office.
Ability to work flexible hours, including evenings, weekends, and holidays, and conduct walking tours in indoor and outdoor environments.
Valid driver's license required if operating Arboretum vehicles.

Nice To Haves

Bachelor's degree in hospitality, tourism, business, marketing, event management, or a related field; equivalent experience is considered.
Sales experience in wedding sales, venue rentals, hospitality, or special events.
Experience with onsite event coordination and supervision or training of support staff.
Experience with Tripleseat or comparable event management software.

Responsibilities

Achieve weekly, monthly, and annual wedding rental booking and revenue goals through proactive sales, prospect engagement, and effective closing strategies.
Manage inquiries, qualify prospective clients, conduct venue tours, prepare proposals, negotiate rental agreements, and secure bookings within established pricing and approval guidelines.
Maintain a strong sales pipeline through timely follow-up, conversion of qualified leads, and relationships with wedding planners, vendors, and industry partners.
Promote the Arboretum's wedding venues, amenities, capacities, and rental offerings to prospective clients and industry partners.
Maximize venue utilization through targeted strategies for priority dates and lower-demand periods.
Conduct annual competitive market analysis and recommend pricing adjustments, promotions, and special offers.
Monitor booking activity, revenue production, conversion rates, and pipeline performance; prepare sales reports and revenue forecasts for departmental leadership.
Maintain accurate client records, proposals, contracts, and booking information in Tripleseat event management software.
Oversee rental agreements, deposits, invoices, and related documentation, ensuring compliance with established policies and procedures.
Collaborate with the Vice President, Sales & Garden Events on the annual wedding rental revenue budget, sales goals, and performance monitoring.
Provide day-to-day direction, training, and supervision to the Wedding Sales Coordinator; establish priorities and monitor performance.
Collaborate with Marketing on wedding sales collateral, website information, promotional materials, and social media content, including @DallasArboretumWeddings.
Lead planning and sales-related execution of wedding showcases, bridal open houses, and other promotional activities.
Serve as the primary sales contact for prospective wedding clients and planners, providing responsive, professional communication throughout the booking process.
Coordinate the transition of confirmed bookings to event operations, communicating contractual commitments, venue requirements, layouts, and vendor information accurately.
Collaborate with internal departments to confirm venue availability, scheduling, and operational requirements.
Resolve client questions, booking modifications, and service concerns within established policies.
Provide onsite support for wedding showcases, site visits, and select events as needed.
Foster integrity, trust, respect, professionalism, open communication, accountability, and collaboration across departments.
Perform other related duties as assigned.