Manager, Trade Marketing, Retail Hair - FDM

Wella•New York, NY

2d•$90,000 - $120,000•Hybrid

About The Position

Wella Company is seeking a hands-on, strategic Trade Marketing Manager to lead the go-to-market strategy for the U.S. Clairol Retail Hair portfolio across Food, Drug, Mass, and eCommerce channels. The role translates brand and innovation strategies into external category growth opportunities, enabling sales teams to deliver against the 4Ps and improve business performance. The manager owns 4Ps execution and guides the Brand Innovation team in addressing market needs through analysis of category and competitive opportunities. The position covers the Retail division and all customers and is based in New York, NY, with three days onsite per week. It reports to the Sr Trade Marketing Manager, Retail.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
At least 5 years of experience in CPG sales, trade marketing, or a customer strategy environment.
U.S. market and channel experience in the FMCG/CPG industry.
Strong understanding of sales, retail, and B2B marketing.
Experience developing and executing marketing strategies.
Ability to collaborate with cross-functional teams and external partners.
Excellent analytical, problem-solving, and project-management skills.
Strategic thinking and ability to turn strategic ambitions into clear recommendations.
Proficiency in Outlook, Excel, PowerPoint, and Nielsen.
Ability to adapt to shifting priorities and evolving business needs.
Ability to develop detailed strategies and translate them into concrete actions that support execution.
Proactive, solution-oriented approach and initiative.
Commitment to continuous improvement and managing factors within scope of control or influence.
Ability to use fact-based data, develop or refresh reports, and derive insights with clear actions, owners, and timing.
Decisiveness and well-informed decision-making with a growth mindset.
Ability to balance attention to detail with a broader business perspective.
Effective written and verbal communication and strong presentation skills.

Responsibilities

Develop and implement go-to-market strategies for new innovations and base business.
Own 4Ps strategy and execution, defining KPIs and success models by channel.
Analyze business drivers and category trends to identify growth opportunities.
Lead initiative and base-business forecasting and ensure launch readiness.
Create and deliver sales-enabling tools, including concept sell decks, seasonal materials, and local success models.
Deliver consistent customer and competitive understanding while executing with speed.
Partner with Sales, Marketing, Finance, and Demand Planning to execute promotional plans, pricing, and deployment strategies.
Track performance against KPIs, consolidate insights, and report to stakeholders.
Partner with, challenge, and encourage cross-functional teams to achieve better outcomes.