Manager, Tagging and Analytics

JD Power•Troy, MI

10d•Remote

About The Position

The Manager, Tagging and Analytics is the guardian of data quality and tagging governance for JD Power’s retail analytics ecosystem. This role is the central point of contact for tagging initiatives and works across internal teams and external vendors to ensure tagging produces consistent, clean, standardized, and verified data for advanced analytics across the SmartDigital business portfolio. The position establishes tagging governance expertise, maintains data hygiene protocols, manages vendor relationships, and supports reliable analytics infrastructure and business decision-making. The role oversees tag governance and accuracy, measurement strategy and analytics, and future-state data collection architecture. It develops and enforces tagging standards, validates data layers, manages releases, monitors defects, coordinates audits, defines measurement requirements, and helps stakeholders apply tagging best practices. It also evaluates future approaches such as server-side tagging and privacy and consent architecture. The Manager partners with the Head of Analytics and Product Development team on strategic planning and roadmap development, and provides leadership across the organization by promoting data quality, facilitating cross-functional alignment, and making decisions on tagging standards. The position is remote in the USA and may require domestic travel up to 5% based on business needs.

Requirements

6–10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices.
At least 2 years of hands-on experience implementing, configuring, and troubleshooting GA4, including comprehensive understanding of its tagging architecture, events, parameters, and data models.
At least 5 years working in a tag management system environment, such as Google Tag Manager, with the ability to design and implement complex tagging solutions.
Bachelor’s degree required.
Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems.
Strong project management skills and ability to manage multiple vendors, oversee implementation timelines, and deliver projects on schedule and within budget.
Excellent communication and presentation skills, including the ability to explain technical tagging concepts to non-technical stakeholders.
Experience with web analytics QA and testing methodologies, debugging tools, and data validation techniques.
Strong organizational skills, exceptional attention to detail, and ability to manage complex documentation and maintain version control.
Self-starter able to drive initiatives independently while collaborating effectively across teams.
Analytical, problem-solving mindset, including ability to identify root causes of data issues and implement sustainable solutions.
Legally authorized to work in the country where employment is offered; the employer does not provide employment sponsorship.
Willingness to travel domestically up to 5% based on business needs.

Nice To Haves

Master’s degree.
Retail, e-commerce, or omnichannel experience, including understanding of retail analytics use cases, metrics, and KPIs.
Experience with enterprise-level digital transformation or analytics modernization initiatives.
Familiarity with additional analytics platforms, such as Adobe Analytics.
Knowledge of API integrations, data warehousing, or Customer Data Platform concepts.
Certification or advanced training in GA4, Google Tag Manager, or related analytics platforms.
Familiarity with SQL and relational databases.
Experience in an audit or quality assurance role within analytics or digital operations.

Responsibilities

Optimize and maintain tag placements across tag management containers such as Adobe, Google Tag Manager, and Tealium.
Validate data layers and manage releases.
Monitor tagging defects, perform quality assurance, and troubleshoot issues.
Manage day-to-day relationships with vendors and developers to identify discrepancies and nuances.
Establish and enforce tagging governance frameworks and standards.
Address current-state privacy and consent compliance.
Coordinate internal and external audit reports to ensure digital tools are tagged for reliable data capture.
Define what should be measured and build tagging specifications.
Align KPIs across internal teams, vendors, and clients.
Instrument customer journeys and prioritize measurement roadmaps.
Train and enable stakeholder teams on tagging standards and best practices.
Communicate data quality status and defect trends to stakeholders and clients.
Evaluate server-side tagging, data collection architecture, and build-versus-buy tradeoffs for tag management and data collection.
Evolve privacy and consent architecture and scale measurement capabilities.
Build and mentor a culture of data quality and analytics discipline, championing tagging governance across the organization.
Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with business and analytics goals.
Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and appropriately prioritized.
Provide direction and decision-making authority on tagging standards and resolve conflicts between business needs and data governance requirements.
Participate in organizational goal setting and support departmental objectives through tagging governance and data quality management.