Google Analytics / Tagging Manager

One Park Financial • Miami, FL

1d

About The Position

One Park Financial (OPF) is a financial technology company that connects small businesses with flexible financing and funding options. The Google Analytics / Tagging Manager will own the measurement foundation behind OPF’s marketing decisions. This role designs, implements, and governs the analytics and tagging stack so marketing interactions and outcomes are tracked accurately and shared with advertising platforms.

The manager owns OPF’s GA4 implementation and Google Tag Manager containers, including web and server-side tagging. The role also implements conversion integrations, partners with CDP and data teams to maintain consistent event data, governs campaign taxonomy and consent management, and ensures tracking is planned, tested, documented, and monitored. The position builds reporting dashboards, investigates data discrepancies, and trains marketers on analytics and tagging.

Requirements

• 5–7 years of hands-on digital analytics and tag management experience.
• Expert knowledge of GA4 and Google Tag Manager, including server-side GTM.
• Hands-on experience implementing Meta CAPI, Google Enhanced Conversions, and offline conversion imports.
• Strong JavaScript and data layer skills.
• Comfort using browser developer tools and tag debugging tools.
• SQL proficiency, ideally with BigQuery.
• Experience with consent management platforms and Consent Mode.
• Detail-oriented, with strong documentation and communication skills.

Nice To Haves

• Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
• Experience with Tealium, Segment, or another CDP.
• Experience with CRM integrations, such as Salesforce or HubSpot, for offline conversion tracking.
• Experience in financial services or regulated industries.
• Google Analytics certification.

Responsibilities

• Own OPF’s GA4 implementation, including property structure, event and parameter design, conversions, audiences, and BigQuery export.
• Manage Google Tag Manager web and server-side containers, including tag governance, version control, quality assurance, and documentation.
• Implement and maintain server-side and platform conversion integrations, including Meta Conversions API, Google Enhanced Conversions, TikTok Events API, and offline conversion uploads from CRM.
• Partner with CDP and data teams, such as Tealium, to ensure consistent event data across web, app, CRM, and advertising platforms.
• Own and enforce marketing UTM and campaign taxonomy across channels and partners.
• Implement consent management and Google Consent Mode v2, and work with Legal and Compliance on privacy requirements, including CCPA and other state privacy laws.
• Develop a tracking plan for each new landing page, funnel step, and experiment; QA tracking before launch and monitor data quality afterward.
• Build and maintain dashboards in Looker Studio or similar BI tools for funnel, channel, and experiment reporting.
• Troubleshoot data discrepancies across GA4, advertising platforms, and CRM, and explain them clearly to stakeholders.
• Train marketers on GA4, reporting, and tagging requests.

Benefits

• Competitive salary
• Performance-based incentives
• Comprehensive health, dental, and vision benefits
• 401(k)
• Paid time off
• Opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
• Growth and development opportunities
• Dynamic and collaborative work environment
• Company events and team-building activities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed