Google Analytics / Tagging Manager

One Park Financial•Miami, FL

About The Position

One Park Financial is a financial technology company that connects small businesses with flexible financing and funding options. The company is seeking a Google Analytics / Tagging Manager to own the measurement foundation behind its marketing decisions. The role designs, implements, and governs the analytics and tagging stack so that marketing interactions and outcomes are tracked accurately and reported to advertising platforms. The manager owns OPF’s GA4 implementation and Google Tag Manager containers, including web and server-side tagging. The role implements conversion integrations and offline conversion uploads, partners with CDP and data teams to align event data across channels, and governs UTM and campaign taxonomy. It also handles consent management and privacy-related implementation, develops and QA’s tracking plans for new pages and experiments, builds reporting dashboards, investigates data discrepancies, and trains marketers. Success is measured by tracking accuracy and reconciliation across GA4, ad platforms, and CRM; event match quality and offline conversion match rates; taxonomy compliance; and time to instrument new pages and experiments.

Requirements

5–7 years of hands-on digital analytics and tag management experience.
Expert knowledge of GA4 and Google Tag Manager, including server-side GTM.
Hands-on experience implementing Meta CAPI, Google Enhanced Conversions, and offline conversion imports.
Strong JavaScript and data layer skills; comfortable with browser developer tools and tag debugging tools.
SQL proficiency, ideally with BigQuery.
Experience with consent management platforms and Consent Mode.
Detail-oriented, with strong documentation and communication skills.

Nice To Haves

Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
Experience with Tealium, Segment, or another CDP.
Experience with CRM integrations, such as Salesforce or HubSpot, for offline conversion tracking.
Experience in financial services or regulated industries.
Google Analytics certification.

Responsibilities

Own OPF’s GA4 implementation, including property structure, event and parameter design, conversions, audiences, and BigQuery export.
Manage web and server-side Google Tag Manager containers, including tag governance, version control, QA, and documentation.
Implement and maintain server-side and platform conversion integrations, including Meta Conversions API, Google Enhanced Conversions, TikTok Events API, and offline conversion uploads from CRM.
Partner with CDP and data teams, such as Tealium, to ensure consistent event data across web, app, CRM, and advertising platforms.
Own and enforce marketing UTM and campaign taxonomy across channels and partners.
Implement consent management and Google Consent Mode v2, and work with Legal and Compliance on privacy requirements such as CCPA and other state privacy laws.
Build tracking plans for new landing pages, funnel steps, and experiments; QA tracking before launch and monitor data quality afterward.
Build and maintain dashboards in Looker Studio or similar BI tools for funnel, channel, and experiment reporting.
Troubleshoot data discrepancies across GA4, advertising platforms, and CRM, and clearly explain them to stakeholders.
Train marketers on GA4, reporting, and tagging requests.