Manager, Tagging and Analytics

J.D. Power • Troy, AL

11d • $113,000 - $130,000 • Remote

About The Position

The Manager, Tagging and Analytics serves as the guardian of data quality and tagging governance for JD Power’s retail analytics ecosystem. This role is the central point of contact for tagging initiatives, coordinating internal teams and external vendors to ensure accurate, consistent tagging and reliable data for advanced analytics across the SmartDigital business portfolio.

The manager establishes tagging governance standards and best practices, maintains rigorous data hygiene, and manages vendor relationships to reduce analytics errors and improve trust in the organization’s data. The role also helps shape measurement strategy, future-state data collection architecture, and the development of scalable analytics capabilities.

This position partners with the Head of Analytics and Product Development team on strategic planning and roadmap development, guides tagging standards and decisions, and enables stakeholders through training and clear communication. The position is remote in the USA, reports to the Head of Analytics and Insights - SmartDigital, and may require domestic travel up to 5% based on business needs.

Requirements

• 6–10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices.
• At least 2 years of hands-on experience implementing, configuring, and troubleshooting GA4, including understanding its tagging architecture, events, parameters, and data models.
• At least 5 years working in a tag management system environment, such as Google Tag Manager, and the ability to design and implement complex tagging solutions.
• Bachelor’s degree required.
• Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems.
• Strong project management skills, including managing multiple vendors, overseeing implementation timelines, and delivering projects on schedule and within budget.
• Excellent communication and presentation skills, including the ability to explain technical tagging concepts clearly to non-technical stakeholders.
• Experience with web analytics quality assurance and testing methodologies, debugging tools, and data validation techniques.
• Strong organizational skills and exceptional attention to detail, including managing complex documentation and maintaining version control.
• Ability to drive initiatives independently and collaborate effectively across teams.
• Analytical and problem-solving mindset, including the ability to identify root causes of data issues and implement sustainable solutions.
• Ability to travel domestically up to 5% based on business needs.
• Must be legally authorized to work in the country where employment is offered; employment sponsorship is not provided.

Nice To Haves

• Master’s degree.
• Retail, e-commerce, or omnichannel experience and understanding of retail analytics use cases, metrics, and KPIs.
• Experience with enterprise-level digital transformation or analytics modernization initiatives.
• Familiarity with additional analytics platforms such as Adobe Analytics.
• Knowledge of API integrations, data warehousing, or Customer Data Platform concepts.
• Certification or advanced training in GA4, Google Tag Manager, or related analytics platforms.
• Familiarity with SQL and relational databases.
• Experience in an analytics or digital operations audit or quality assurance role.

Responsibilities

• Optimize and maintain tag placements across tag management containers such as Adobe, Google Tag Manager, and Tealium.
• Validate data layers and manage releases.
• Monitor tagging defects, perform quality assurance, and troubleshoot issues.
• Manage day-to-day relationships with vendors and developers to identify discrepancies and nuances.
• Develop and enforce tagging governance frameworks and standards, including current-state privacy and consent compliance.
• Coordinate internal and external audit reports to ensure digital tools are tagged for reliable data capture.
• Define measurement requirements and build tagging specifications.
• Align KPIs across internal teams, vendors, and clients.
• Instrument customer journeys, prioritize initiatives, and develop roadmaps.
• Train and enable stakeholder teams on tagging standards and best practices.
• Communicate data quality status and defect trends to stakeholders and clients.
• Evaluate server-side tagging, data collection architecture, build-versus-buy options, privacy and consent architecture, and opportunities to scale measurement capabilities.
• Build and mentor a culture of data quality and analytics discipline, championing tagging governance across the organization.
• Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment with broader business and analytics goals.
• Facilitate cross-functional meetings and stakeholder discussions so tagging requirements are understood, documented, and appropriately prioritized.
• Provide direction and decision-making on tagging standards and resolve conflicts between business needs and data governance requirements.
• Participate in organizational goal setting and support departmental objectives through tagging governance and data quality management.

Benefits

• Eligible employees may participate in medical, dental, vision, disability, and life insurance.
• Retirement savings programs.
• Paid time off.
• Wellness programs.
• Other company-sponsored benefits, varying by country and employment status.
• Flexible work arrangements.
• Opportunities for learning and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager