Manager, Sponsorship Strategy
About The Position
We are Two Circles, a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans best. We partner with clients to influence fan behavior across spending, event attendance, channel engagement, and content consumption, ultimately driving growth in both direct-to-consumer and business-to-business revenues. Our platforms and services are utilized by over 1000 clients globally, including major entities like the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. With over 1000 employees across 15 offices, we serve a diverse range of sports and entertainment businesses worldwide. Our Rights Management division functions as a commercial sales resource for prominent global sports and entertainment brands. This pioneering capability successfully markets the unique emotion of sport to achieve commercial results for rights-owners and significant impact for brands. We have led and closed over $3bn in sponsorship rights for major sports properties, including recent record-breaking deals for UEFA Women’s Football, Mercedes Formula 1, Arsenal Football Club, the Kentucky Derby, Philadelphia Phillies, and Seattle Reign. Our objective is to optimize revenues for our clients while enabling them to avoid the long-term fixed costs associated with maintaining large in-house sales teams. We are problem-solvers, not just asset sellers, and are ambitiously expanding our client base, geographical reach, and sponsorship sales team.
Requirements
- 3-5 years of relevant experience in a sports, marketing, sales or business development setting.
- Track record of building strong internal & external relationships.
- Strong understanding of the sports industry, and particularly the sponsorship environment.
- Experience working within a team setting and balancing multiple clients/projects/responsibilities at once.
- Ability to demonstrate an understanding on how to structure a sales process.
- Clear understanding to why brands buy sponsorship.
- Analytical mindset to illustrate to brands why sponsorships can support a brand’s objectives.
- Ability to understand a rights holder’s position and able to articulate ideas and strategies to grow and change commercial revenues.
- Self-starting attitude, adaptable, and a problem-solver.
- Eagerness to join an entrepreneurial organization where every working day is different.
- Good levels of emotional intelligence.
- Passion for sport.
Responsibilities
- Support the on-going execution of Two Circles’ active sponsorship sales clients, coordinating across multiple internal teams to deliver effective and efficient processes.
- Contribute to the go-to-market strategy and implementation for rights sales clients, using sponsorship acumen to help shape prospecting, packaging, pricing and outreach tactics.
- Assist the business development process for Two Circles to secure premium rights related to sponsorship sales, including the creation of materials and insights specific to the opportunity at hand.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
