Sponsorship Manager (Full Time)

St. George, City of • City Hall - St. George, UT

20h • Onsite

About The Position

Under the direction of the City Treasurer, this position develops, implements, and manages the City's comprehensive sponsorship and partnership program. The primary focus is on generating new revenue, improving cost recovery, and maximizing the financial value of City assets. The role is responsible for identifying, soliciting, negotiating, and managing corporate sponsorships, naming rights, advertising opportunities, and strategic partnerships that generate revenue for City events, programs, facilities, and community initiatives. This position serves as the City's primary business development representative for sponsorship opportunities and collaborates with departments across the organization to maximize sponsorship revenue.

Requirements

• Graduation from an accredited college or university with a bachelor's degree in business administration, marketing, communications, public relations or a closely related field. Relevant experience may be substituted for education on a year-for-year basis.
• Minimum of three (3) years of full-time professional experience in corporate sponsorship sales, business development, advertising sales, revenue generation, marketing, or a related field.
• Must possess a valid driver’s license.
• A valid Utah Driver License must be obtained within 60 days of hire and be maintained throughout employment.
• Knowledge of sponsorship sales, business development, and revenue generation strategies.
• Knowledge of marketing, branding, advertising, and partnership development.
• Knowledge of contract negotiation, administration, and financial management.
• Knowledge of customer relationship management (CRM) systems.
• Skills in sales, negotiation, and relationship management.
• Skills in financial analysis, revenue forecasting, and performance evaluation.
• Skills in written and verbal communication, including persuasive presentations.
• Skills in project management, organization, and problem-solving.
• Ability to generate sponsorship revenue and consistently meet established financial targets.
• Ability to identify and develop new revenue and cost recovery opportunities.
• Ability to establish and maintain productive relationships with businesses and community partners.
• Ability to negotiate agreements that maximize financial value to the City.
• Ability to manage multiple priorities, work independently, and represent the City professionally.

Nice To Haves

• Experience demonstrating success in securing sponsorships, developing business partnerships, or achieving sales and revenue targets is preferred.

Responsibilities

• Develops and implements a comprehensive citywide sponsorship strategy for events, facilities, programs, and advertising assets to maximize revenue generation and cost recovery.
• Identifies, researches, and actively solicits prospective corporate sponsors through direct outreach, networking, presentations, and relationship development.
• Negotiates sponsorship agreements, naming rights, advertising contracts, and strategic partnerships.
• Develops customized sponsorship packages that provide value to sponsors while advancing City objectives.
• Establishes annual sponsorship revenue goals, monitors financial performance, and implements strategies to achieve or exceed revenue targets and ensures the sponsorship program delivers a positive net financial benefit to the City.
• Collaborates with the City's departments across the organization to identify, prioritize, and implement sponsorship opportunities across programs, events, facilities and other assets.
• Cultivates and maintains long-term relationships with sponsors to encourage renewals, expanded partnerships, and increased investment.
• Coordinates sponsor recognition and fulfillment to ensure contractual obligations are met and sponsors receive exceptional service.
• Maintains sponsorship records, contracts, budgets, and performance metrics and prepares related reports.
• Represents the City at meetings, community events, business functions, and industry organizations to promote sponsorship and partnership opportunities.
• Ensures sponsorship activities comply with City policies, branding standards, and applicable laws and regulations.
• Performs other related duties and special projects as assigned.

Benefits

• Full City Benefits Package
• City covers 100% of the premiums for the High-Deductible health plan for full-time employees and their qualified dependents.
• 2 weeks of vacation time during their first year of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level