Manager, Social, PR & Events - 14 months contract
About The Position
The Manager, Community and Brand Engagement is the strategic lead responsible for shaping how Sport Chek shows up across social platforms, local communities, and public channels. This role oversees the development and execution of integrated engagement strategies that build brand trust, drive cultural relevance, and foster authentic connections with customers. From leading store grand opening campaigns to managing influencer and PR efforts, the manager ensures all initiatives are insight-driven, regionally resonant, and aligned with brand goals. They guide the team in real-time engagement, trend response, and reputation management, while collaborating cross-functionally to ensure marketing efforts are cohesive and impactful. This role is both strategic and operational, requiring a strong understanding of digital platforms, community dynamics, and brand storytelling. This is a 14 month Maternity leave contract role.
Requirements
- 6+ years in brand marketing, community engagement, or social strategy roles.
- Proven leadership experience managing cross-functional teams.
- Strong understanding of social media platforms, influencer marketing, and PR.
- Experience with localized marketing and event activation.
- Excellent communication, collaboration, and crisis management skills.
- Ability to analyze performance metrics and translate insights into action.
- Bachelor’s degree in Marketing, Communications, or related field.
- Ability to thrive in a fast-paced environment; prior agency experience is preferred.
Responsibilities
- Lead the development of community and brand engagement strategies across social, PR, influencer, and field marketing.
- Oversee execution of store grand openings and localized campaigns that drive traffic and build community connection.
- Manage and mentor a team of specialists, ensuring alignment and collaboration across functions.
- Collaborate with brand, growth, and planning teams to integrate engagement efforts into broader marketing strategies.
- Monitor cultural trends and platform shifts to inform proactive engagement and storytelling.
- Collaborate with CTC Comms on crisis communication planning and response across social and public channels.
- Track performance metrics and optimize strategies based on insights and feedback.
- Build and maintain relationships with external partners, including community organizations and media contacts.
- Mentor and guide team members, fostering a culture of creativity, accountability, and strategic thinking.
Benefits
- Career growth opportunities
- Product discounts
- Competitive salaries and wages
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Manager
