Manager, Social Media
About The Position
The Social Media Manager is a key member of the Marketing, Communications and Recruitment (MCRE) team and will contribute to advancing the college’s reputation, attracting prospective students, and strengthening engagement with internal and external audiences. By combining data-informed marketing, compelling storytelling, brand stewardship and targeted recruitment strategies, MCRE supports enrolment growth and student success while showcasing Georgian’s distinctive programs, partnerships and community impact. The team collaborates closely with academic and service areas to deliver coordinated campaigns, meaningful communications and experiences that connect people to opportunity and bring the Georgian brand to life. We’re seeking a creative and strategic social media expert who understands the power of storytelling to inform, inspire and connect people. In this role, you’ll help shape how Georgian College shows up online. Part storyteller, part trend-spotter and part community builder, you’ll uncover meaningful stories, identify emerging opportunities and create engaging content that strengthens our reputation, builds community and supports enrolment goals. More than a content creator, you understand how social media can spark conversations, build trust and help people see themselves as part of the Georgian story. If you’re passionate about social media, energized by creativity and collaboration, and always thinking, “there’s a story here,” we’d love to hear from you.
Requirements
- Successfully completed a three-year diploma / degree in in communications, marketing, digital media, public relations, or a related field.
- Minimum of 7 years in social media strategy, digital communications, or marketing, ideally within education, public sector, or complex organizations with at least 2 years of supervisory experience is required.
- Demonstrated success managing institutional or large-brand social media channels.
- Advanced knowledge of social media strategy and platform management, including content optimization across major channels (e.g., Instagram, LinkedIn, TikTok) and integration of paid and organic campaigns.
- Competency in crisis communications and issues management, including rapid-response messaging, risk monitoring, and support of coordinated institutional responses during sensitive or high‑impact situations.
- In-depth understanding of reputation management and social listening, with the ability to assess sentiment, identify misinformation, and escalate emerging risks appropriately.
- Proficiency in social media management and analytics tools, including scheduling platforms, listening dashboards, and performance reporting software to inform strategy and leadership decision‑making.
- Advanced creative strategy and multimedia storytelling skills, including concept development and hands-on creation of visual, video, and written content aligned with institutional priorities and brand standards.
- Strong interpersonal skills to manage support staff and work with staff from different departments.
- Excellent communication and conflict resolution skills.
Responsibilities
- Develop and maintain the college’s social media strategy, priorities and annual plans, ensuring efforts support institutional goals and deliver measurable results.
- Develop audience segmentation and targeting strategies that align content, channels and campaigns to the needs, interests and behaviours of key audiences, including prospective students, current students, employees, alumni, donors and community partners.
- Develop and oversee integrated social media content plans, working with partners across the college to identify, prioritize and amplify stories that support enrolment, student experience, employee engagement and reputation goals.
- Bring college priorities to life through creative and innovative audience-focused storytelling and campaigns.
- Contribute to annual planning, prioritization, resource allocation, and budget stewardship to maximize impact across campaigns, channels, and teams.
- Develop and nurture a network of creators, storytellers and partners to develop content that informs, inspires and sparks engagement.
- Collaborate with channel owners across web, intranet, email, and multimedia to align content strategies, optimize channel mix and improve audience engagement.
- Lead cross-functional collaboration on social content for major campaigns, announcements and institutional initiatives, ensuring social media efforts are coordinated, creative and aligned with broader marketing and communications priorities.
- Ensure social content is timely, relevant and strategically tailored to defined audience segments and platforms.
- Champion inclusive practices – ensure content clear, accessible and inclusive of the diverse communities we serve.
- Collaborate with Marketing, Communications and Events teams to develop integrated approaches that amplify key messages, strengthen audience engagement and maximize the impact of institutional initiatives.
- Provide leadership, coaching and mentorship to colleagues and partners across the college, helping build social media knowledge, strengthen content creation capabilities, and elevate the effectiveness of social media engagement.
- Foster a culture of creativity, experimentation and continuous improvement by sharing emerging trends, best practices and performance insights.
- Champion a data-informed approach to social media, translating insights into actionable recommendations that inform content strategy, audience segmentation and engagement strategy, and campaign planning.
- Establish performance benchmarks, KPIs and regular performance reporting and dashboards, using data and insights to continuously improve content, engagement and results.
- Leverage A/B testing and performance insights to optimize creative, messaging, timing and audience engagement strategies.
- Use social listening and audience insights to understand what matters to key audiences and inform content planning and engagement.
- Track competitor, sector and industry activity to identify best practices, emerging platforms and opportunities for innovation.
- Maintain issues/crisis playbooks, escalation paths, and approval protocols; conduct scenario planning and readiness exercises.
- Lead rapid response during issues, monitoring social and recommending messaging and cadence.
- Proactively assess risk in campaigns and content; implement review cycles to ensure compliance, privacy, and reputational safeguards.
- Scan the landscape (platform changes, AI tools, media trends, regulatory shifts) and translate insights into practice.
- Test new formats and channels (short-form video, interactive content, thought leadership) to expand reach and relevance.
- Standardize playbooks and toolkits from successful pilots to scale repeatable, efficient practices.
Benefits
- Competitive compensation rate
- Comprehensive benefits plan
- Generous vacation policy
- CAAT defined-benefit pension plan which includes fully matched contributions
- Tuition reimbursement program that offers reduced course fees for college staff and their dependents
- Holiday shut down period
- Flex work program for most positions allowing employees the flexibility of working both on campus and remotely
- EFAP: Employees and their family members can call the program 24/7 for completely confidential support, information, and assistance
- Campus Safety Services
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
