Manager, Social Creative & Production

Olaplex•New York, NY

9h•$100,000 - $140,000

About The Position

The Manager, Social Creative & Production is the strategic leader and operational hub for OLAPLEX’s social creative output. The role bridges Social, Brand, and Creative departments to build a scalable content engine for digital needs. The manager leads day-to-day relationships with external creative agencies and creators, oversees production from monthly business-as-usual content and reactive TikTok content through major campaign amplification, and drives social-first creative development. This position is the primary liaison for cross-functional partners, integrating social strategy across brand touch points and elevating OLAPLEX’s social presence through data-driven insights, proactive leadership, and collaboration. The role manages agency partners, creator rotations, content calendars, production timelines, and asset libraries. It oversees campaigns from pre-production through on-set execution and post-production, translates broader brand campaigns into platform-optimized social assets, and coordinates experiential, event, talent, ambassador, and professional content. The manager also works with internal teams and international partners to develop and distribute content that aligns with business goals and localized needs.

Requirements

5–7+ years of experience in creative production, agency management, or social media operations within the beauty or lifestyle space.
Proven track record managing external creative agencies and overseeing complex, multi-stream production pipelines, including video, static content, and campaign launches.
Deep expertise in social-first creative strategy and ability to bridge brand narrative with platform-native behaviors, including TikTok and Instagram.
Exceptional operational discipline, project management, and cross-functional communication skills.
Ability to manage multiple high-priority workstreams in a fast-paced environment.

Responsibilities

Lead day-to-day management, briefing, and feedback for creative agency partners, ensuring quality monthly BAU productions, bi-weekly TikTok reactionary content, and quarterly PRO productions.
Scale the digital content engine by coordinating agency partners, creators, and in-house resources to produce consistent, high-velocity social creative.
Manage agency-led campaign amplification in alignment with Brand Tier A launch strategies.
Manage the monthly rotation of content creators and the end-to-end production pipeline for owned channels.
Brief content creators, manage production timelines, and ensure creator-led content aligns with creative direction and the brand.
Serve as the primary conduit between Brand and Creative for ongoing brand content and social requests.
Act as the central hub for social-related requests from Retail, Ecomm, CRM, PR, and other cross-functional teams.
Drive social creative strategy, optimizing assets for platform-specific performance and brand consistency.
Own production for major launch campaigns, including timelines, shot lists, prop sourcing, on-set execution, and post-production feedback.
Translate larger Brand and Creative campaigns into social-first assets optimized for platform placement, cultural relevance, and platform-specific performance.
Integrate social insights into creative development early so briefs are optimized for engagement and performance before execution.
Oversee production management for experiential and event amplification, including project needs, event capture, and content delivery pipelines.
Coordinate complex shoots, including In the Chair shoots with talent for red carpets, event capture, and Ambassador/PRO content, from concept through delivery.
Create and manage short- and long-term content calendars across organic and paid social channels.
Work with Influencer, PR, Marketing, Retail, Ecomm, and Education teams to develop and optimize social content supporting business goals.
Collaborate with Creative Services, Influencer, and PR teams on cross-channel content development.
Maintain the social content library, ensuring accessibility, best practices, and consistent content specifications.
Coordinate with US and international teams and distributors to develop and distribute content calendars and asset libraries aligned with localized needs.

Benefits

Annual bonus eligibility.
Flexible paid time off.
11 paid holidays.
Flexible work schedules.
Company contribution to medical, dental, and vision insurance for employees and their families.
Company-paid employee life insurance.
Optional additional life insurance.
Short- and long-term disability coverage options.
Up to 18 weeks of parental leave for birthing parents and up to 10 weeks for non-birthing new parents.
Roth and 401k plans with 100% match up to the first 4%, immediately vested.
Professional development reimbursement program.
Participation in the Bond Builder DEI committee.
Twenty free products per year and a friends and family discount.