Manager - Segment & Partner Marketing

nCino, Inc.•US - North Carolina - HQ, NC

15d•$121,900 - $213,300

About The Position

nCino is hiring a Manager - Segment & Partner Marketing to lead segment marketing and partner marketing across its priority North America industry segments. The role defines segment frameworks, narratives, positioning, buyer-journey messaging, research, and go-to-market plans, while owning partner co-marketing strategy and performance measurement. It also leads the Segment and Partner Marketing team, manages its budget and goals, and coordinates requests and projects across Marketing, Sales, Product, other departments, customers, partners, and prospects. The role is expected to maintain working fluency in the nCino Platform, ensure materials reflect the nCino brand, and lead development of segment collateral and partner playbooks. The position is intended for someone based near nCino’s Wilmington, North Carolina headquarters; candidates in Charlotte or Raleigh who can visit headquarters 1–2 times per month, or candidates willing to relocate, are also considered. The listed base salary range is $121,900–$213,300 USD.

Requirements

Bachelor’s degree in Marketing or a comparable field, plus at least 8 years of functional experience and 2 years of management experience, or an equivalent combination of experience, education, and superior performance.
Exceptional writing, editing, communication, and presentation skills.
Expertise in data mining and the ability to draw conclusions and recommendations from complex data and cross-reference multiple data sets.
Track record of writing industry reports and analyses and monitoring industry trends and news.
Experience conducting competitor analysis and developing ROI calculators for products.
Motivation to achieve and exceed product-related metrics and revenue goals.
Track record of designing and writing marketing copy and content.
Strong time-management and organizational skills, including the ability to meet deadlines and prioritize in a fast-paced setting.
Ability to evaluate product marketing requests from stakeholders, develop project plans, prioritize work, and act as the main point of contact for the Product Marketing Team.
Strong attention to detail.
Excellent leadership, problem-solving, and analytical skills.
Proactive, motivated self-starter able to use initiative to complete tasks on time and to a high standard.
Strong presentation skills and proficiency in building PowerPoint presentations.

Nice To Haves

Experience with Adobe Creative Suite.
Research expertise in bank subsectors.
MBA or a related graduate marketing degree.

Responsibilities

Define and maintain ideal customer profile frameworks and segment prioritization across nCino’s priority North America industry segments in partnership with Product and Sales.
Own segment-level narratives, positioning, and buyer-journey messaging, reflecting each segment’s buyers, use cases, and competitive context.
Lead segment research, market opportunity sizing, and industry analyses to guide go-to-market investment.
Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share.
Own partner co-marketing strategy, including joint value propositions, co-branded campaigns, and partner-sourced and partner-influenced pipeline.
Establish and report on segment and partner marketing performance metrics tied to pipeline, influence, and reach.
Develop, implement, and maintain a partner go-to-market alignment framework.
Attract, grow, and retain talent; manage personnel, professional development, and hiring for the Segment and Partner Marketing team.
Develop annual and quarterly goals aligned with broader Marketing, Sales, and Product goals, and ensure goals are tracked and met.
Manage the team budget and spend.
Serve as the main point of contact and prioritization owner for segment and partner marketing requests from stakeholders across the business.
Ensure segment and partner marketing materials reflect the nCino brand.
Maintain working fluency in the nCino Platform to guide messaging and enable partners.
Lead development of collateral, including segment materials and partner playbooks.
Research the banking, credit union, and priority-segment landscape to stay current on trends, news, and analysis.
Perform competitive analysis relevant to segment and partner positioning and monitor changes in the competitor landscape.
Work cross-functionally within Marketing and across nCino departments, customers, partners, and prospects to identify and scope segment and partner marketing projects.